Starbucks stock falls as revenue, international sales miss expectations
Starbucks (SBUX) reported Q4 earnings beating estimates with $0.80 EPS and 7.2% same-store sales growth, driven by US sales. Revenue missed at $9.1B due to the sale of its China business. International sales also fell short. Full-year revenue grew 2% to $37.9B, missing estimates, while earnings rose 28% to $2.72 per share, beating expectations. CEO Brian Niccol highlighted the company's growth momentum.
How this was made
The 30-second read
Why it matters
The earnings release is the primary source of new data, influencing short-term price action.
Market read
Earnings news for a large-cap consumer discretionary stock; likely to affect SBUX and peers.
What to watch
The China business sale reduced revenue but may improve margins; future growth could be driven by U.S. ticket size expansion.
Background
Starbucks posted Q4 results with mixed performance: EPS beat, revenue miss, and sluggish international growth.
Ticker impact
Starbucks reported Q4 earnings beat EPS but revenue miss and weak international sales, driving the stock lower.
likely downside pressure as investors weigh revenue miss against earnings beat
Revenue fell short of expectations and international sales lagged, which typically outweighs EPS beat for a consumer discretionary stock.
Market effects
Weak international sales may signal broader challenges for coffee retailers and consumer discretionary firms abroad.
Potential drag on North American consumer stocks as investors reassess growth outlook.
Limited to retail/consumer sector, no broad macro impact.
Counterpoint
Despite revenue miss, strong same-store sales and EPS beat could support a short-term bounce.
Key entities
- companyStarbucks
Global coffee retailer (ticker SBUX).



