GP Investments Gains Board-Seat Right at Zevia with 16.1% Stake
GP Investments, through Bubble Holdings, acquired a 16.1% stake in Zevia PBC (ZVIA) for $15 million, with an option to invest $5 million more. The deal grants Bubble a board seat and certain voting rights, subject to ownership thresholds and conditions. Zevia's shares are convertible from preferred to Class A, with a 6% annual dividend.
How this was made

The 30-second read
Why it matters
The disclosure provides fresh information on Zevia's ownership structure and capital base, which could affect short‑term price dynamics.
Market read
New 13D filing reveals a strategic minority investment and board seat, likely prompting modest price movement.
What to watch
Restrictions on additional purchases and voting limits may curb future upside.
Background
The filing is a Schedule 13D filed with the SEC, indicating a significant ownership position and intent to influence governance.
Ticker impact
GP Investments disclosed a 13D filing showing a $15M purchase of preferred shares for a 16.1% stake in Zevia, granting a board seat.
modest upside as the market prices in the fresh equity stake and board seat
A sizable minority stake and board rights signal confidence and may improve governance, prompting buying interest.
Market effects
Highlights growing investor interest in low‑calorie beverage companies.
Limited to U.S. consumer‑goods sector.
Minimal global impact.
Counterpoint
The stake could be a strategic move to influence Zevia without a full acquisition, limiting upside.
Key entities
- InvestorGP Investments, Ltd.
Bermuda‑based investment vehicle acquiring a stake in Zevia.
- CompanyZevia PBC
Publicly traded maker of zero‑calorie sodas (ticker ZVIA).


