Amazon ad growth halves to 11% as DoorDash buys Instacart for $17bn
Amazon reported Q3 ad revenue growth of 10.9% to $19.64B, down from 26% in Q2, citing Prime Day timing. Net income fell to $20.7B. AWS grew 39.3%. Reddit saw 54% ad revenue growth but warned of declining search referrals. DoorDash agreed to buy Instacart for $17B.
How this was made

The 30-second read
Why it matters
Amazon faces pressure from ad revenue slowdown, DoorDash gains a strategic grocery foothold, and Reddit shows strong earnings with a strategic user login change.
Market read
The combined earnings and M&A news provide fresh catalysts for Amazon, DoorDash, and Reddit, influencing their stock trajectories.
What to watch
DoorDash's cash financing and potential antitrust scrutiny could dampen the deal's upside.
Background
The article covers Amazon's Q3 earnings with slower ad growth, DoorDash's $17 billion acquisition of Instacart, and Reddit's Q3 results and shift to a logged‑in experience.
Ticker impact
Amazon reported Q3 ad revenue growth slowed to 11% and guidance for Q4 ad growth in the high teens, causing shares to fall 7% after hours.
likely downside as market prices in weaker ad growth
Ad revenue slowdown and guidance miss are fresh data.
DoorDash announced a $17 billion cash deal to acquire Instacart, a major expansion into grocery delivery.
potential upside as investors price in growth opportunity
Large M&A announcement, but integration risk.
Market effects
Online advertising and grocery delivery sectors may see shifts from Amazon ad slowdown and DoorDash's Instacart acquisition.
US equity markets are impacted by Amazon and DoorDash news.
The M&A could influence the global e‑commerce and digital advertising landscape.
Counterpoint
Amazon's ad slowdown may be temporary and could rebound with upcoming sports inventory, limiting downside.
Key entities
- companyAmazon
US e‑commerce giant reporting Q3 results and ad revenue slowdown.
- companyDoorDash
US food‑delivery platform announcing acquisition of Instacart.
- companyInstacart
Private grocery‑delivery platform being acquired by DoorDash.
- companyReddit
Social platform reporting Q3 earnings and moving to a logged‑in experience.

