The Dealmaking 3: DoorDash & Australian Open, AEG & NFL/AWS
DoorDash (DASH) partners with the Australian Open from 2027, offering food delivery and venue branding. AEG integrates Fundamental's AI tech with LA Galaxy and L.A. LIVE, linking sponsorship rights to AI adoption. The NFL collaborates with AWS for a Big Data Bowl, analyzing game tracking data for draft insights.






