Reddit shares plunge 23% on DAUs deceleration, weak guidance
Reddit (RDDT) shares fell 23% premarket after Q3 earnings beat estimates but guidance missed. Revenue rose 53% YoY to $895M, but Q4 forecast of $1.015B midpoint was below consensus. DAU growth slowed to 12% QoQ, with search traffic declines accelerating. Analysts downgraded the stock citing user trends uncertainty.
How this was made

The 30-second read
Why it matters
The earnings beat is outweighed by the weak guidance, prompting analyst downgrades and a sharp sell‑off.
Market read
Reddit's earnings and guidance drive a significant intra‑day move, influencing sentiment in the broader digital media sector.
What to watch
Reddit's strong EBITDA margin and ongoing share repurchase program could support the stock if revenue stabilizes.
Background
Reddit (NASDAQ:RDDT) posted Q3 results with revenue up 53% YoY and EPS beat, but warned that Q4 revenue will miss consensus and DAU growth is decelerating due to reduced search referral traffic.
Ticker impact
Reddit reported Q3 earnings beat but issued weaker Q4 revenue guidance and warned of accelerating DAU decline, causing a 23% pre‑market drop.
downward pressure as investors price in lower Q4 revenue and potential further DAU erosion
The guidance is below consensus and the stock already fell 23% pre‑market; analysts downgraded the stock, indicating strong negative sentiment.
Market effects
Social media and digital ad sector may face pressure as Reddit's DAU slowdown highlights broader challenges with user acquisition via search referrals.
U.S. equity markets could see heightened volatility in tech‑heavy indices.
Limited to U.S. markets; no immediate global macro impact.
Counterpoint
If Reddit can successfully shift users to logged‑in and app experiences, the DAU dip may be temporary and upside could return.
Key entities
- CompanyReddit
Social media platform reporting earnings and guidance.
- AnalystKeyBanc Capital Markets
Downgraded Reddit from Outperform to Market Perform.
- AnalystCitizens
Cut Reddit to Market Perform citing DAU slowdown.
