Stifel raises Marriott stock price target to $402 on earnings beat
Stifel raised its price target for Marriott (MAR) to $402 from $343, citing better-than-expected Q3 2026 earnings. The company reported adjusted EPS of $3.02, beating estimates by $0.17. Adjusted EBITDA was $1.512B, exceeding forecasts. Marriott's stock trades at $412.92, above the new target. The company also raised its full-year outlook, driven by a 6.5% increase in global revenue per available room.
How this was made
The 30-second read
Why it matters
Analyst upgrade and price‑target increase provide fresh data; however, the stock already trades above the new target, limiting immediate upside.
Market read
Marriott's earnings beat and target raise are primary news for the stock, but limited actionable trade ideas due to current overvaluation.
What to watch
Potential headwinds from rising labor costs and competitive pressure from Hilton and Hyatt are not reflected in the price‑target raise.
Background
Marriott International reported Q3 2026 adjusted EPS of $3.02, beating estimates, and raised its full‑year outlook after a 6.5% increase in RevPAR.
Ticker impact
Stifel raised its price target on Marriott International (MAR) to $402 after the company reported Q3 2026 earnings that beat estimates.
likely pressure as the market prices in the guidance cut and target raise while the stock is already above the target
New earnings data and analyst price‑target revision are fresh information; the stock is currently above the revised target, implying limited upside and potential pull‑back.
Market effects
Strong earnings may lift the broader hospitality sector, but the over‑valuation of Marriott could temper sector rally.
U.S. hotel stocks could see modest gains as Marriott outperforms peers.
Limited; impact confined to U.S. hospitality and related REITs.
Counterpoint
Despite the beat, the stock's price above the new target suggests a pull‑back; short positions could be considered.
Key entities
- companyMarriott International Inc.
U.S. hotel operator whose Q3 earnings beat expectations.
- analyst_firmStifel
Raised MAR price target to $402 and maintained Hold rating.




