Apple CEO Ternus Says Memory Price Hikes and Shortages Will Continue Into 2027
Apple reported 12% revenue growth to $418B in fiscal 2026, with iPhone sales reaching $57.6B. CEO John Ternus warned of ongoing chip shortages and potential price hikes through 2027. Services revenue grew to $31.6B, with AI and subscriptions seen as growth areas. Supply constraints may limit product availability.
How this was made

The 30-second read
Why it matters
The disclosed revenue growth reinforces Apple’s market dominance, but the explicit supply shortage warnings may temper investor enthusiasm and affect related hardware suppliers.
Market read
Apple’s earnings set the tone for the tech sector, with implications for component suppliers and competitive dynamics in AI-enabled devices.
What to watch
Potential upside from services growth and AI-driven subscription revenue not fully reflected in the short-term price reaction.
Background
Apple's earnings call was its first under CEO John Ternus, featuring record revenue and new product announcements including a foldable iPhone and AI initiatives.
Ticker impact
Apple's Q4 FY2026 earnings call disclosed $418B revenue, 12% YoY growth, and warned of continued memory cost pressures and potential price hikes through 2027.
likely modest downside as investors price in ongoing component shortages and possible price increases.
Revenue beat is offset by explicit warnings of supply shortages and higher component costs, which historically trigger short-term price pressure.
Market effects
Highlights ongoing memory and component shortages affecting the broader consumer electronics sector.
U.S. tech stocks may see pressure; Asian memory suppliers could see increased demand and pricing power.
Supply-chain constraints are a global issue, potentially influencing hardware manufacturers worldwide.
Counterpoint
Despite supply warnings, the record revenue and new product launches could sustain upside momentum.
Key entities
- ExecutiveJohn Ternus
Apple CEO who led the earnings call and highlighted supply constraints.
- ExecutiveSadih Khan
Apple CTO who discussed memory and storage limitations.


