Wells Fargo raises Marriott stock price target on strong results
Wells Fargo raised its price target on Marriott (MAR) to $463 from $426, citing strong Q3 results and raised 2026 guidance. MAR stock is up 35% YTD. Q3 EBITDA grew 12%, with Q4 guidance raised to 12-14%. EPS guidance increased to $12.07-$12.14. Stifel also raised its target to $402, maintaining a Hold rating.
How this was made
The 30-second read
Why it matters
The earnings beat and upgraded guidance support a higher valuation, prompting analysts to lift price targets.
Market read
Marriott's earnings beat and guidance raise are fresh, material news likely to move the stock and influence the lodging sector.
What to watch
Potential headwinds from rising labor costs and travel volatility are not reflected in the new target.
Background
Marriott reported Q3 adjusted EPS of $3.02 and revenue of $7.01 bn, beating forecasts, and raised its full‑year outlook.
Ticker impact
Wells Fargo raised its price target on Marriott International to $463 and upgraded guidance after the company posted Q3 results that beat expectations.
upward pressure as investors price in stronger Q4 outlook and higher target.
The new target and guidance are fresh, material information for a large-cap hotel operator, prompting buying interest.
Market effects
Higher guidance may lift other lodging and travel stocks as investors reassess sector demand.
U.S. hospitality sector likely to see modest gains.
Positive earnings from a global hotel chain can boost broader consumer discretionary sentiment.
Counterpoint
If the guidance proves overly optimistic, a pullback could occur once the quarter unfolds.
Key entities
- analystWells Fargo
Raised price target and upgraded rating on Marriott.
- companyMarriott International
Delivered strong Q3 results and raised guidance.




