WOODFORD BRENT sold $423K of DIS

WOODFORD BRENT (EVP, Control, Fin Plan & Tax) sold 3,618 shares of Walt Disney Co (DIS) at $117.00 ($0.42M total) on 2026-11-04 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · WOODFORD BRENT
Published Nov 5, 2026, 10:56 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Nov 5, 2026, 10:59 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$DIS
Bearish
medium confidence
Mentioned
$DIS
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$DISBearishLow
01

Why it matters

The disclosed insider sale provides fresh data for traders assessing short‑term sentiment on Disney stock.

02

Market read

First‑hand insider transaction; modest size but may influence short‑term price action.

03

What to watch

Insider may have tax or liquidity motives unrelated to company outlook.

Relevance 3/10Novelty 3/10Timing: post‑market today

Background

SEC Form 4 filing by Walt Disney Co. officer Woodford Brent reporting an open‑market sale.

Company-level read

Ticker impact

$DISBearishMedium confidence
Context

Form 4 shows Disney insider sold 3,618 shares for $423K via a 10b5‑1 plan.

Expected impact

likely modest pressure as the market prices in the insider sell

Evidence & confidence

Sale size is modest ($423K) but disclosed directly by the insider, indicating potential short‑term downside.

Market effects

Minimal impact on media/entertainment sector.

No broader regional effect.

Limited to Disney investors.

Counterpoint

The sale could be routine portfolio rebalancing, not a bearish signal.

Key entities

  • Walt Disney Co.

    US‑listed entertainment conglomerate (ticker DIS).

  • Woodford Brent

    Executive Vice President, Control, Finance Planning & Tax at Disney.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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