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SEC EDGAR$DIS

Gutierrez Horacio E sold $2.5M of DIS

Gutierrez Horacio E (SEVP, CL&GAO) sold 20,552 shares of Walt Disney Co (DIS) at $120.00 ($2.47M total) on 2026-11-05 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Gutierrez Horacio E
Published Nov 6, 2026, 10:32 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Nov 6, 2026, 10:36 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$DIS
Bearish
medium confidence
Mentioned
$DIS
Relevance
5/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$DISBearishLow
01

Why it matters

While the sale is material for the insider, it is unlikely to shift Disney's valuation significantly.

02

Market read

A routine insider sale with modest size; limited trading relevance.

03

What to watch

Potential tax planning or diversification motives behind the 10b5‑1 execution.

Relevance 5/10Novelty 4/10Timing: after-hours filing on 2026-11-06

Background

SEC Form 4 filings disclose insider transactions; a 10b5‑1 plan indicates a pre‑arranged sale.

Company-level read

Ticker impact

$DISBearishMedium confidence
Context

Officer Gutierrez Horacio sold 20,552 Disney shares for $2.47M via a 10b5‑1 plan, reducing his holding to 37,765 shares.

Expected impact

likely modest downward pressure as the market prices the insider sell

Evidence & confidence

A $2.5M sale by a senior officer is material but not large enough to drive a significant move; investors may view it as a slight bearish signal.

Market effects

Sector

Minimal impact on the broader media/entertainment sector.

Regional

Limited to U.S. equity markets where DIS trades.

Global

Low global relevance.

Counterpoint

What could challenge this read

The sale could be unrelated to confidence in Disney and merely a pre‑planned liquidity event.

Key entities

  • Company
    Walt Disney Co

    Issuer of the shares sold.

  • Person
    Gutierrez Horacio E

    Senior Vice President, CL&GAO, reporting officer.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

DIS insider trading history →

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