Visa Acceptance Platform Adds Support for UAE’s Jaywan Cards in Online Payments
Visa announced support for Jaywan cards on its Acceptance Platform, enabling online transactions in the UAE. Jaywan, operated by Al Etihad Payments, is the UAE's domestic card scheme. The integration allows merchants to accept Jaywan cards for digital commerce, including recurring payments. Visa and Al Etihad Payments previously agreed to introduce 'Jaywan-Visa' cards in 2025.
How this was made

The 30-second read
Why it matters
The addition of Jaywan cards could modestly increase Visa's transaction volume in the UAE and improve its competitive stance in the region.
Market read
A new product integration for Visa that may provide incremental revenue and strengthen its regional market position.
What to watch
Potential competition from other global card networks and the need for consumer awareness of the new option.
Background
Visa is expanding its Acceptance Platform to include local card schemes, aiming to increase transaction coverage and recurring payment capabilities.
Ticker impact
Visa announced that its Acceptance Platform now supports UAE's Jaywan debit, credit and prepaid cards for online payments.
likely modest upside as investors price in expanded acceptance and potential revenue growth in the region
The announcement is a new product integration affecting a large market; however, the immediate financial impact is limited.
Market effects
enhances Visa's position in the Middle East payments sector and may prompt competitors to seek similar integrations
supports growth of digital commerce in the UAE by increasing card-on-file and recurring payment options
minor effect globally; primarily relevant to regional payment infrastructure
Counterpoint
The integration may have limited upside if merchant adoption is slow or if regulatory constraints arise.
Key entities
- CompanyVisa
Global payments network expanding acceptance platform.
- CompanyAl Etihad Payments
Operator of the UAE's domestic Jaywan card scheme.



