Visa Survey Finds Physical Gifts Outrank Experiences in Holiday Spending Plans
Visa's 2026 Holiday Spending Shift Survey found 60% of U.S. adults prioritized travel and 55% live-event tickets as gifts, but 27% prioritized physical items over experiences. Visa forecasts U.S. holiday retail sales to rise 4.5% in Nov-Dec, with inflation-adjusted growth at 1.1%. Anonymized data showed high-income households increased airfare bookings and spending by 29% and 38%, respectively, from Sept 2025.






