60% Upside for Snap Stock? B. Riley Thinks So, and Here’s How
B. Riley reduced its price target for Snap (SNAP) to $8 from $10, maintaining a Buy rating, implying 60% upside. Snap's Q3 adjusted EBITDA beat guidance, but ad revenue grew just 4%. B. Riley's target assumes stable share count in 2027, which Snap aims to achieve. The stock is down 38% over the past year.
How this was made

The 30-second read
Why it matters
Analyst price‑target reduction reflects concerns over share‑count dilution and modest ad growth.
Market read
The article provides a fresh analyst viewpoint that may influence short‑term trading in SNAP.
What to watch
Potential upside from new ad formats and subscription growth could offset the target cut.
Background
Snap reported Q3 adjusted EBITDA beat guidance, but ad revenue growth slowed to 4% and daily users declined.
Ticker impact
B. Riley cut its price target for Snap to $8 from $10, citing earnings and share‑count assumptions.
potential downside as investors price in the lower target
The target cut is a fresh analyst action after the Q3 report; no new company fundamentals changed, but the lower valuation could prompt short‑term selling.
Market effects
Minimal; the target cut reflects Snap‑specific valuation concerns, not a broader sector shift.
None; the news is company‑specific to a US‑listed firm.
Low; no cross‑market ripple expected.
Counterpoint
If Snap can stabilize its share count and sustain direct‑response growth, the $8 target may be overly bearish.
Key entities
- companySnap Inc.
US‑listed social media platform (ticker SNAP).
- analyst_firmB. Riley
Equity research firm that issued the price‑target change.


