Guinness 0.0 sales in Ireland surge 41%
Diageo reports 41% sales surge for Guinness 0.0 in Ireland in 2025, with the non-alcoholic stout now available in over 4,000 venues. The company is investing €30 million to expand production capacity at its Dublin brewery, where Guinness 0.0 accounts for 14% of output. Diageo's global net sales grew 0.6% in the recent quarter, with Guinness performance varying by region.
How this was made

The 30-second read
Why it matters
The sales surge underscores the success of Diageo's non‑alcoholic strategy and may drive short‑term stock appreciation.
Market read
Strong Irish sales for Guinness 0.0 could boost Diageo's stock and signal broader consumer shift toward non‑alcoholic drinks.
What to watch
Hot weather and competition in Ireland could dampen future growth despite the current surge.
Background
Diageo is expanding capacity for its Guinness 0.0 non‑alcoholic stout, investing €30 million at its Dublin brewery.
Ticker impact
Diageo reported a 41% rise in Guinness 0.0 sales in Ireland for 2025, its first disclosure of these figures.
likely upward pressure as the market prices in strong sales growth
The sizable sales increase and new capacity investment suggest growing demand, which could boost the stock in the short term.
Market effects
Highlights rising demand for non‑alcoholic beverages, potentially benefiting the broader beverage sector.
Strengthens Diageo's position in the Irish market and may influence European peers.
Limited to Diageo; no immediate global market shift.
Counterpoint
The growth may be offset by slower performance in other regions and competitive pressure, limiting upside.
Key entities
- CompanyDiageo
Global beverage producer reporting Guinness 0.0 sales growth.



