Diageo agrees to reformulate key whisky and rum brands in India following FSSAI action
Diageo agreed to reformulate key whisky and rum brands in India after FSSAI action, Reuters reported. The company will remove added whisky and rum flavorings from Antiquity Blue and Royal Challenge, and McDowell’s No. 1 Celebration Matured XXX Rum, and update front labels. The changes are set to apply nationwide, potentially easing state sales bans/restrictions.









