Truist reiterates Hold on Hims and Hers stock, $32 target

Truist Securities reiterated a Hold rating on Hims and Hers Health (HIMS) with a $32 price target. The stock is down 29% year-to-date. Q3 2026 results showed a subscriber decline due to reduced marketing spend, but revenue grew 49% YoY to $890.4M. Gross margins faced pressure, but the company remains optimistic about international growth and subscriber reacceleration in Q1 2027.

Original reporting
Published Nov 10, 2026, 10:52 AM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Nov 10, 2026, 10:59 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefEarnings
Primary signal
$HIMS
Bearish
high confidence
Mentioned
$HIMS
Relevance
7/10
AlphAI data visualization · based on investing.com
Decision brief

The 30-second read

$HIMSBearishLow
01

Why it matters

The earnings miss and lowered guidance prompted Truist to maintain a Hold rating and a $32 price target, suggesting limited upside.

02

Market read

Earnings miss and subscriber loss likely keep HIMS under pressure in the near term.

03

What to watch

Partnerships with Eli Lilly and Novo Nordisk may unlock future upside not reflected in the current earnings.

Relevance 7/10Novelty 6/10Timing: post-market release

Background

Hims & Hers Health (NYSE:HIMS) reported Q3 2026 results with a 49% YoY revenue increase but a loss per share and subscriber decline.

Company-level read

Ticker impact

$HIMSBearishHigh confidence
Context

Truist reiterated Hold on Hims & Hers with a $32 target after the company posted Q3 2026 results showing subscriber loss, margin pressure and a miss on profit expectations.

Expected impact

downward pressure as the market prices in the profit miss and subscriber decline.

Evidence & confidence

The earnings release includes a loss of $0.14 EPS and reduced subscriber count, prompting analysts to cut price targets.

Market effects

Telehealth sector may face broader scrutiny over subscriber growth and margin pressures.

U.S. telehealth stocks could see modest downside.

Limited to health‑tech investors; no broad market effect.

Counterpoint

If international revenue growth accelerates, the stock could rebound despite short‑term earnings weakness.

Key entities

  • Truist Securities

    Maintained Hold rating and $32 price target on HIMS.

  • Eli Lilly

    New partnership announced with HIMS.

  • Novo Nordisk

    Expanded relationship with HIMS.

Related articles

$HIMSHighAI 8/10

Hims & Hers Health Inc (HIMS) (Q3 2026) Earnings Call Highlights: Revenue Surges 49%

Hims & Hers Health Inc. (HIMS) reported Q3 2026 revenue growth of 49%, but subscribers declined by 100,000 to 2.8 million due to reduced marketing. Gross margins fell to 57%, and GAAP net loss was $33 million. Full-year adjusted EBITDA guidance was lowered to $257-$277 million. The company plans to increase marketing and expects subscriber growth to recover in Q1 2027. Management discussed strategic shifts, including peptide launches and international expansion.

$HIMSMed

HIMS May See Heightened ‘Gyrations’ As Weight-Loss Drug Trends Fuel Subscriber Uncertainty, Jefferies Warns – Stock Hits 7-Month Lows

Hims & Hers Health (HIMS) shares fell 15% after Q3 earnings missed expectations, with subscribers declining sequentially. Jefferies lowered its price target to $24, citing volatility from weight-loss drug trends. Needham reduced its target to $32 but kept a 'Buy' rating. The company reported a Q3 loss and cut its FY2026 EBITDA and revenue guidance.

$HIMSHighAI 8/10

Hims & Hers Stock Falls 15% on Weak Q4 Revenue Outlook

Hims & Hers Health (HIMS) shares dropped 15% after the company issued Q4 revenue guidance below expectations, forecasting $875M–$895M vs. analysts' $955.1M estimate. Q3 revenue grew 49% to $890.4M but gross margin declined to 57% from 74%. The company also faces regulatory challenges over weight-loss medications and data privacy.