Hims & Hers posts 49% revenue jump but subscriber loss, cuts guidance and price target

Hims & Hers Health reported third‑quarter 2026 revenue up 49% year‑over‑year to $890.4 million, while its subscriber base fell by about 100,000 to 2.8 million. Gross margins slipped to 57% as lower‑margin branded weight‑loss products scaled. The company lowered its full‑year adjusted EBITDA guidance to $257‑$277 million and analysts trimmed the stock’s price target to $32.

Needham and Truist reduced their price targets to $32, indicating a lower upside for investors. The revised EBITDA range narrows expected cash flow, which may affect valuation models.

  • 1Q3 2026 revenue was $890.4 million, a 49% increase year‑over‑year.
  • 2Subscriber count declined to 2.8 million, down roughly 100,000 sequentially.
  • 3Gross margins fell to 57%, about seven points quarter‑over‑quarter.
  • 4Full‑year 2026 adjusted EBITDA guidance was reduced to $257‑$277 million.
  • 5Needham cut its price target for HIMS to $32 from $42.
  • 6Truist reiterated a Hold rating with a $32 price target.

Sources