Over the last 12 months, Apple insiders reported no purchases and 14 sales totaling $171.3M across SEC Form 4 filings. 79% of those filings were made under pre-arranged 10b5-1 trading plans.
Scroll the table sideways for price, value and marks.
| Date | Insider | Type | Shares | Avg price | Value | Δ stake | Marks |
|---|---|---|---|---|---|---|---|
| Aug 25, 2026 | Newstead JenniferSVP, GC and Secretary · O | ▼ Sale | 1,439 | $310.95 | $447K | -3.7% | plan |
| Aug 18, 2026 | Newstead JenniferSVP, GC and Secretary · O | ▼ Sale | 1,439 | $307.49 | $442K | -3.6% | plan |
| Aug 11, 2026 | Newstead JenniferSVP, GC and Secretary · O | ▼ Sale | 1,439 | $307.75 | $443K | -3.5% | plan |
| Jun 16, 2026 | Borders BenPrincipal Accounting Officer · O | ▼ Sale | 116 | $295.14 | $34K | -0.3% | plan |
| May 27, 2026 | LEVINSON ARTHUR DD | ▼ Sale | 50,000 | $311.02 | $15.6M | -1.3% | — |
| May 6, 2026 | LEVINSON ARTHUR DD | ▼ Sale | 250,000 | $284.76 | $71.2M | -6.1% | 2 tranches |
| Apr 23, 2026 | Parekh KevanSenior Vice President, CFO · O | ▼ Sale | 1,534 | $275 | $422K | -10.3% | plan |
| Apr 2, 2026 | O'BRIEN DEIRDRESenior Vice President · O | ▼ Sale | 30,002 | $255.35 | $7.7M | -18% | plan · 2 tranches |
| Apr 2, 2026 | COOK TIMOTHY DChief Executive Officer · O·D | ▼ Sale | 64,949 | $254.23 | $16.5M | -1.9% | plan · 6 tranches |
| Nov 7, 2025 | KONDO CHRISPrincipal Accounting Officer · O | ▼ Sale | 3,752 | $271.23 | $1.0M | -19.9% | — |
| Oct 16, 2025 | Parekh KevanSenior Vice President, CFO · O | ▼ Sale | 4,199 | $247.39 | $1.0M | -32.4% | plan · 4 tranches |
| Oct 2, 2025 | O'BRIEN DEIRDRESenior Vice President · O | ▼ Sale | 43,013 | $257.39 | $11.1M | -23.9% | plan · 2 tranches |
| Oct 2, 2025 | Adams Katherine L.SVP, GC and Secretary · O | ▼ Sale | 47,125 | $256.79 | $12.1M | -20.8% | plan · 4 tranches |
| Oct 2, 2025 | COOK TIMOTHY DChief Executive Officer · O·D | ▼ Sale | 129,963 | $256.81 | $33.4M | -3.8% | plan · 4 tranches |
| Aug 28, 2025 | LEVINSON ARTHUR DD | ▼ Sale | 90,000 | $232.07 | $20.9M | -2.2% | — |
| Aug 8, 2025 | O'BRIEN DEIRDRESenior Vice President · O | ▼ Sale | 34,821 | $223.2 | $7.8M | -20.3% | plan |
The same Form 4 data over REST or MCP, already grouped into events with the plan flag and the dollar value read. A free key does 100 calls a day and needs no card. Prefer email? Apple filings can reach your inbox instead.
Corporate insiders — officers, directors and 10%+ owners — must report their trades to the SEC on Form 4 within two business days. This page shows open-market activity: purchases (code P), sales (S) and dispositions back to the issuer (D). Scheduled compensation events such as stock grants and option exercises are also filed on Form 4 but carry no trading signal, so they are not shown and counts here can be lower than the raw EDGAR filing total. We group each filing's transactions into one economic event (a laddered 10b5-1 sale is one event, not 25 rows), flag pre-arranged plans and late filings, and link every event to its AI-scored article in the $AAPL feed.