Adidas
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Ole Miss Athletics will switch from Nike to Adidas for a seven-year deal starting in 2027, paying over $20 million annually. Adidas will provide uniforms, equipment, and NIL opportunities for 18 varsity programs. Both parties aim to preserve Ole Miss's traditions while enhancing its athletic brand.
Adidas and Pharrell Williams' VIRGINIA hub launch the Watermoc, a lifestyle version of the 1997 Adventure Water Moc. The shoe features practical elements like a rubber sole and neoprene upper, with three colorways. It will be available on September 5 for $140.
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Adidas secures a new multi‑year revenue stream from the Ole Miss deal.
New product release may boost short‑term sales and brand visibility.
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Ole Miss Athletics will switch from Nike to Adidas for a seven-year deal starting in 2027, paying over $20 million annually. Adidas will provide uniforms, equipment, and NIL opportunities for 18 varsity programs. Both parties aim to preserve Ole Miss's traditions while enhancing its athletic brand.
2 min readAdidas and Pharrell Williams' VIRGINIA hub launch the Watermoc, a lifestyle version of the 1997 Adventure Water Moc. The shoe features practical elements like a rubber sole and neoprene upper, with three colorways. It will be available on September 5 for $140.
2 min read
