Over the last 12 months, Booking Holdings insiders reported no purchases and 4 sales totaling $4.7M across SEC Form 4 filings. 100% of the activity was filed under pre-arranged 10b5-1 trading plans.
| Date | Insider | Type | Shares | Avg price | Value | Δ stake | Marks |
|---|---|---|---|---|---|---|---|
| Aug 5, 2026 | MYLOD ROBERT J JRD | ▼ Sale | 1,000 | $206.7 | $207K | -6.2% | plan · indirect |
| Jul 29, 2026 | MYLOD ROBERT J JRD | ▼ Sale | 5,000 | $200 | $1.0M | -23.8% | plan · indirect |
| Jul 28, 2026 | WITTMAN VANESSA AMESD | ▼ Sale | 1,125 | $192 | $216K | -6.4% | plan |
| May 26, 2026 | MILLONES PETER JEXECUTIVE VP, GENERAL COUNSEL · O | ▼ Sale | 20,381 | $162.96 | $3.3M | -4.2% | plan |
Corporate insiders — officers, directors and 10%+ owners — must report their trades to the SEC on Form 4 within two business days. We group each filing's transactions into one economic event (a laddered 10b5-1 sale is one event, not 25 rows), flag pre-arranged plans and late filings, and link every event to its AI-scored article in the $BKNG feed.