Alcohol became a flashpoint in the US-Canada trade war. Now both sides say they're losing.
US-Canada trade tensions escalated over alcohol tariffs and bans. Canada imposed 25% tariffs and provincial bans on US alcohol in 2025, leading to an 81% drop in US alcohol imports to Canada. US retaliated with 50% tariffs on Canadian alcohol. Both industries report significant losses, with Brown-Forman (BF.B) seeing a nearly 60% sales drop in Canada. Negotiations failed, and restrictions remain.


