$COCO insider trading
Over the last 12 months, Vita Coco insiders reported no purchases and 71 sales totaling $96.3M across SEC Form 4 filings. 99% of those filings were made under pre-arranged 10b5-1 trading plans.
- Bought · 12m
- — 0 events
- Sold · 12m
- $96.3M 71 events
- Events · 12m
- 71 Form 4 filings, grouped
- Insiders · 12m
- 11 distinct reporters
- 10b5-1 share
- 99% of events, not dollars
All insider trades
Scroll the table sideways for price, value and marks.
| Date | Insider | Type | Shares | Avg price | Value | Δ stake | Marks |
|---|---|---|---|---|---|---|---|
| Jun 17, 2026 | Sadowsky KennethD | ▼ Sale | 3,900 | $82.92 | $323K | -0.7% | plan |
| Jun 12, 2026 | Liran IraD | ▼ Sale | 73,842 | $80.32 | $5.9M | -15.5% | plan · indirect |
| Jun 12, 2026 | Liran IraD | ▼ Sale | 74,232 | $80.29 | $6.0M | -19.3% | plan |
| Jun 11, 2026 | Liran IraD | ▼ Sale | 96,158 | $79.14 | $7.6M | -16.8% | plan · indirect |
| Jun 11, 2026 | Liran IraD | ▼ Sale | 95,768 | $79.14 | $7.6M | -20% | plan |
| Jun 11, 2026 | Burth JonathanChief Operating Officer · O | ▼ Sale | 30,000 | $80 | $2.4M | -34.1% | plan |
| Jun 1, 2026 | van Es CharlesChief Commercial Officer · O | ▼ Sale | 8,045 | $75.05 | $604K | -12% | plan |
| May 8, 2026 | Burth JonathanChief Operating Officer · O | ▼ Sale | 20,000 | $70 | $1.4M | -25.7% | plan |
| May 8, 2026 | van Es CharlesChief Commercial Officer · O | ▼ Sale | 8,561 | $70 | $599K | -11.3% | plan |
| May 1, 2026 | van Es CharlesChief Commercial Officer · O | ▼ Sale | 2,000 | $66.87 | $134K | -2.6% | plan |
| Apr 30, 2026 | Kirban MichaelExecutive Chairman · O·D | ▼ Sale | 50,000 | $68 | $3.4M | -8.8% | plan · indirect |
| Apr 30, 2026 | Burth JonathanChief Operating Officer · O | ▼ Sale | 60,000 | $65 | $3.9M | -50.9% | plan · 3 tranches |
| Apr 29, 2026 | Roper MartinChief Executive Officer · O·D | ▼ Sale | 45,544 | $54.84 | $2.5M | -13.2% | plan · 2 tranches |
| Apr 27, 2026 | Roper MartinChief Executive Officer · O·D | ▼ Sale | 50,000 | $50 | $2.5M | -14.3% | plan · 2 tranches |
| Apr 16, 2026 | Roper MartinChief Executive Officer · O·D | ▼ Sale | 25,000 | $50 | $1.3M | -7.7% | plan |
| Apr 15, 2026 | Roper MartinChief Executive Officer · O·D | ▼ Sale | 50,000 | $50.05 | $2.5M | -14.3% | plan · 2 tranches |
| Apr 15, 2026 | Sadowsky KennethD | ▼ Sale | 3,900 | $48.93 | $191K | -0.7% | plan |
| Apr 13, 2026 | Roper MartinChief Executive Officer · O·D | ▼ Sale | 29,456 | $50.17 | $1.5M | -9% | plan · 2 tranches |
| Apr 8, 2026 | Roper MartinChief Executive Officer · O·D | ▼ Sale | 50,000 | $50.47 | $2.5M | -14.3% | plan · 2 tranches |
| Apr 1, 2026 | van Es CharlesChief Commercial Officer · O | ▼ Sale | 2,000 | $48.67 | $97K | -2.5% | plan |
| Mar 19, 2026 | BAKER COREYChief Financial Officer · O | ▼ Sale | 2,000 | $55.45 | $111K | -7.2% | plan |
| Mar 18, 2026 | BAKER COREYChief Financial Officer · O | ▼ Sale | 4,000 | $58.98 | $236K | -12.5% | plan · 2 tranches |
| Mar 18, 2026 | Sadowsky KennethD | ▼ Sale | 3,900 | $56.92 | $222K | -0.7% | plan |
| Mar 16, 2026 | Burth JonathanChief Operating Officer · O | ▼ Sale | 60,000 | $58.65 | $3.5M | -50.9% | plan · 4 tranches |
| Mar 16, 2026 | van Es CharlesChief Commercial Officer · O | ▼ Sale | 2,000 | $57.98 | $116K | -2.4% | plan |
| Mar 16, 2026 | BAKER COREYChief Financial Officer · O | ▼ Sale | 4,000 | $58.42 | $234K | -11.1% | plan · 2 tranches |
| Mar 16, 2026 | Sadowsky KennethD | ▼ Sale | 10,000 | $60.14 | $601K | -1.7% | plan |
| Mar 12, 2026 | Kirban MichaelExecutive Chairman · O·D | ▼ Sale | 50,000 | $58 | $2.9M | -8.1% | plan · 2 tranches · indirect |
| Mar 5, 2026 | Prior JaneChief Marketing Officer · O | ▼ Sale | 50,000 | $52.92 | $2.6M | -28.2% | plan · 3 tranches |
| Mar 2, 2026 | LEAHY JOHN DD | ▼ Sale | 27,300 | $56.19 | $1.5M | -61.4% | — |
| Feb 23, 2026 | Morreau Jane CecilD | ▼ Sale | 15,000 | $53.91 | $809K | -46.6% | plan |
| Feb 18, 2026 | Sadowsky KennethD | ▼ Sale | 3,900 | $55.64 | $217K | -0.6% | plan |
| Feb 5, 2026 | Liran IraD | ▼ Sale | 30,000 | $56.65 | $1.7M | -5% | plan · indirect |
| Feb 5, 2026 | Liran IraD | ▼ Sale | 20,000 | $56.66 | $1.1M | -4% | plan |
| Jan 21, 2026 | Sadowsky KennethD | ▼ Sale | 3,900 | $53.92 | $210K | -0.6% | plan |
| Dec 17, 2025 | Sadowsky KennethD | ▼ Sale | 3,900 | $51.62 | $201K | -0.6% | plan |
| Nov 24, 2025 | Liran IraD | ▼ Sale | 33,862 | $50.27 | $1.7M | -5.3% | plan · indirect |
| Nov 24, 2025 | Liran IraD | ▼ Sale | 25,381 | $50.29 | $1.3M | -4.8% | plan |
| Nov 19, 2025 | Sadowsky KennethD | ▼ Sale | 3,900 | $47.12 | $184K | -0.6% | plan |
| Nov 17, 2025 | van Es CharlesChief Sales Officer · O | ▼ Sale | 20,000 | $50 | $1.0M | -19.2% | plan |
| Nov 17, 2025 | Liran IraD | ▼ Sale | 26,138 | $50.09 | $1.3M | -3.9% | plan · indirect |
| Nov 17, 2025 | Liran IraD | ▼ Sale | 14,619 | $50.1 | $732K | -2.7% | plan |
| Nov 17, 2025 | Burth JonathanChief Operating Officer · O | ▼ Sale | 37,666 | $49.39 | $1.9M | -33.1% | plan · 2 tranches |
| Nov 14, 2025 | Kirban MichaelExecutive Chairman · O·D | ▼ Sale | 5,102 | $44 | $224K | -0.3% | plan · indirect |
| Nov 14, 2025 | Zupo JohnD | ▼ Sale | 10,000 | $43.72 | $437K | -45.1% | plan |
| Nov 5, 2025 | Liran IraD | ▼ Sale | 30,000 | $41.41 | $1.2M | -4.3% | plan · indirect |
| Nov 5, 2025 | Liran IraD | ▼ Sale | 20,000 | $41.4 | $828K | -3.6% | plan |
| Oct 30, 2025 | Kirban MichaelExecutive Chairman · O·D | ▼ Sale | 44,898 | $45.21 | $2.0M | -2.9% | plan · 2 tranches · indirect |
| Oct 30, 2025 | Roper MartinChief Executive Officer · O·D | ▼ Sale | 15,500 | $46.06 | $714K | -6.7% | plan · 4 tranches · indirect |
| Oct 30, 2025 | Roper MartinChief Executive Officer · O·D | ▼ Sale | 5,500 | $45.99 | $253K | -1.9% | plan · 2 tranches |
Every $COCO filing on this page is one API call away
The same Form 4 data over REST or MCP, already grouped into events with the plan flag and the dollar value read. A free key does 100 calls a day and needs no card. Prefer email? Vita Coco filings can reach your inbox instead.
Corporate insiders — officers, directors and 10%+ owners — must report their trades to the SEC on Form 4 within two business days. This page shows open-market activity: purchases (code P), sales (S) and dispositions back to the issuer (D). Scheduled compensation events such as stock grants and option exercises are also filed on Form 4 but carry no trading signal, so they are not shown and counts here can be lower than the raw EDGAR filing total. We group each filing's transactions into one economic event (a laddered 10b5-1 sale is one event, not 25 rows), flag pre-arranged plans and late filings, and link every event to its AI-scored article in the $COCO feed.