$CRCT

Cricut, Inc. (CRCT) launched the Cricut StickerPix Print + Cut and Cricut StickerPix Print machines, expanding into at-home sticker making and photo printing. The machines allow users to create custom stickers, prints, and labels. Both products will be available starting September 24, 2026, priced at $299 and $169 respectively.

Ashish Arora (Chief Executive Officer) sold 180,000 shares of Cricut, Inc. (CRCT) at an average of $5.62 ($5.55–$5.68, $1.01M total) across 3 trades over 2026-09-15 to 2026-09-17 under a Rule 10b5-1 trading plan.

Cricut Inc. (CRCT) launched the Cricut Maker 5, a cutting and engraving machine with expanded capabilities. Q2 revenue fell 9% to $156.3M, but profit rose 59% to $39.1M. Subscriptions grew, with 3.1M paid subscribers and platform revenue up 5% to $85.0M. Hardware sales declined 22% to $71.3M, and user growth slowed.

Cricut (CRCT) outlined its growth strategy at the Goldman Sachs Communacopia + Technology Conference, focusing on platform growth, new hardware, and broader appeal. The company reported 80% of profitability from its platform business, which has grown since 2021. Cricut introduced new hardware like the Maker 5, aimed at lowering entry prices without reducing margins. International markets, particularly Latin America and the Philippines, are seen as major growth opportunities. Management highlight

Cricut CEO Ashish Arora sold 60,000 shares for $336,330, retaining 5.6M shares. Shares are up 36% in 6 months but down 9% YTD. Q2 2026 EPS beat estimates but revenue missed. Goldman Sachs initiated coverage with a Sell rating and $4.50 target, citing consumer spending pressures. Cricut trades at a P/E of 13.7 with near-term earnings growth expected.

Ashish Arora (Chief Executive Officer) sold 120,000 shares of Cricut, Inc. (CRCT) at an average of $5.82 ($5.79–$5.85, $0.70M total) across 2 trades over 2026-09-02 to 2026-09-03 under a Rule 10b5-1 trading plan.

Ashish Arora (Chief Executive Officer) sold 180,000 shares of Cricut, Inc. (CRCT) at an average of $5.54 ($5.48–$5.60, $1.00M total) across 3 trades over 2026-08-17 to 2026-08-19 under a Rule 10b5-1 trading plan.

Investing.com says the Russell 2000 is near its 52-week high after a +21.8% YTD gain, supported by a drop in September Fed hike odds to 55% from 75% after the July 29 decision. It cites record short interest (6.3% in Russell 3000) and highlights small-cap momentum names including EFOR, GCT, UROY, HBB, KRT, SAFT, ATNI, and CRCT, plus leveraged ETF TNA.

Cricut, Inc. reported a Q2 2026 earnings call update. Management said revenue fell 9% year over year due to a difficult comparison tied to 2025 tariff pull-forward. Active users rose 1% YoY, and paid subscribers exceeded 3.1 million with platform revenue up 5%. Management expects revenue growth in both segments in H2 2026 and profitability with positive 2026 operating cash flow.

Ashish Arora (Chief Executive Officer) sold 180,000 shares of Cricut, Inc. (CRCT) at an average of $5.21 ($4.77–$6.26, $0.94M total) across 4 trades over 2026-08-03 to 2026-08-05 under a Rule 10b5-1 trading plan.