Haleon is Buying Better Shelf Space, Can the Visibility Help it Against Procter & Gamble and Colgate-Palmolive?
Haleon plc (HLN) has secured better shelf space at Walmart (WMT), Target (TGT), and other retailers, leading to a US market share increase from 11.4% to 12% by August, per NielsenIQ data. The company achieved this through lower prices, promotions, and exclusivity, but profitability impact is unclear. Competitors like Procter & Gamble and Colgate-Palmolive saw flat or declining shares. Haleon's strategy may face challenges from promotional dependence and competitor responses.






