$HNST insider trading
Over the last 12 months, Honest insiders reported no purchases and 26 sales totaling $2.9M across SEC Form 4 filings. 85% of those filings were made under pre-arranged 10b5-1 trading plans.
- Bought · 12m
- — 0 events
- Sold · 12m
- $2.9M 26 events
- Events · 12m
- 26 Form 4 filings, grouped
- Insiders · 12m
- 10 distinct reporters
- 10b5-1 share
- 85% of events, not dollars
All insider trades
Scroll the table sideways for price, value and marks.
| Date | Insider | Type | Shares | Avg price | Value | Δ stake | Marks |
|---|---|---|---|---|---|---|---|
| Aug 21, 2026 | von Kunssberg EtienneSVP, Supply Chain · O | ▼ Sale | 7,195 | $5 | $36K | -1.8% | plan · 2 tranches |
| Aug 20, 2026 | Sternweis ThomasSVP, Enterprise Dev. & Strat. · O | ▼ Sale | 6,403 | $4.99 | $32K | -1.4% | plan |
| Aug 20, 2026 | Sheehey BrendanGeneral Counsel · O | ▼ Sale | 9,664 | $4.99 | $48K | -1.3% | plan |
| Aug 20, 2026 | Mayle JonathanSVP, Customer Sales · O | ▼ Sale | 6,161 | $4.99 | $31K | -1.7% | plan |
| Aug 20, 2026 | Vernon CarlaChief Executive Officer · O·D | ▼ Sale | 117,893 | $4.99 | $588K | -3% | plan |
| Aug 20, 2026 | Bruce Curtiss James IIIChief Fin. & Operating Officer · O | ▼ Sale | 3,129 | $4.99 | $16K | -0.5% | plan |
| Aug 20, 2026 | Ball Dorria L.Chief People Officer · O | ▼ Sale | 6,812 | $4.99 | $34K | -1.6% | plan |
| Aug 11, 2026 | Turner AndreaD | ▼ Sale | 64,295 | $5.26 | $338K | -20.3% | 2 tranches |
| Aug 10, 2026 | Mayle JonathanSVP, Customer Sales · O | ▼ Sale | 79,000 | $5.22 | $412K | -17.6% | — |
| Mar 9, 2026 | von Kunssberg EtienneSVP, Supply Chain · O | ▼ Sale | 16,602 | $2.75 | $46K | -5.4% | — |
| Mar 5, 2026 | Ball Dorria L.Chief People Officer · O | ▼ Sale | 15,099 | $2.85 | $43K | -3.4% | plan |
| Mar 5, 2026 | Mayle JonathanSVP, Customer Sales · O | ▼ Sale | 12,725 | $2.85 | $36K | -2.7% | plan |
| Mar 5, 2026 | Sheehey BrendanGeneral Counsel · O | ▼ Sale | 22,556 | $2.85 | $64K | -3% | plan |
| Mar 5, 2026 | Sternweis ThomasSVP, Enterprise Dev. & Strat. · O | ▼ Sale | 14,866 | $2.85 | $42K | -3.1% | plan |
| Mar 5, 2026 | Vernon CarlaChief Executive Officer · O·D | ▼ Sale | 129,335 | $2.85 | $369K | -3.1% | plan |
| Mar 5, 2026 | von Kunssberg EtienneSVP, Supply Chain · O | ▼ Sale | 12,179 | $2.85 | $35K | -3.8% | plan |
| Mar 5, 2026 | Winchell StephenChief Innovation Officer · O | ▼ Sale | 21,287 | $2.85 | $61K | -4.1% | plan |
| Mar 3, 2026 | Winchell StephenChief Innovation Officer · O | ▼ Sale | 73,685 | $2.84 | $209K | -12.5% | — |
| Nov 21, 2025 | Barton KatherineChief Growth Officer · O | ▼ Sale | 5,049 | $2.53 | $13K | -0.6% | plan |
| Nov 20, 2025 | Winchell StephenChief Innovation Officer · O | ▼ Sale | 10,595 | $2.6 | $28K | -2.6% | plan |
| Nov 20, 2025 | Vernon CarlaChief Executive Officer · O·D | ▼ Sale | 97,505 | $2.6 | $254K | -3.3% | plan |
| Nov 20, 2025 | Sternweis ThomasSVP, Enterprise Dev. & Strat. · O | ▼ Sale | 5,071 | $2.6 | $13K | -1.7% | plan |
| Nov 20, 2025 | Sheehey BrendanGeneral Counsel · O | ▼ Sale | 11,849 | $2.6 | $31K | -2.1% | plan |
| Nov 20, 2025 | Mayle JonathanSVP, Customer Sales · O | ▼ Sale | 4,722 | $2.6 | $12K | -1.6% | plan |
| Nov 20, 2025 | Barton KatherineChief Growth Officer · O | ▼ Sale | 28,896 | $2.6 | $75K | -3.2% | plan |
| Nov 20, 2025 | Ball Dorria L.Chief People Officer · O | ▼ Sale | 4,767 | $2.6 | $12K | -1.8% | plan |
| Aug 21, 2025 | Barton KatherineChief Growth Officer · O | ▼ Sale | 34,402 | $3.65 | $125K | -3.7% | plan · 2 tranches |
| Aug 20, 2025 | Sternweis ThomasSVP, Enterprise Dev. & Strat. · O | ▼ Sale | 5,153 | $3.65 | $19K | -1.7% | plan |
| Aug 20, 2025 | Mayle JonathanSVP, Customer Sales · O | ▼ Sale | 4,806 | $3.65 | $18K | -1.6% | plan |
| Aug 20, 2025 | Ball Dorria L.Chief People Officer · O | ▼ Sale | 4,856 | $3.65 | $18K | -1.8% | plan |
| Aug 20, 2025 | Vernon CarlaChief Executive Officer · O·D | ▼ Sale | 99,328 | $3.65 | $363K | -3.2% | plan |
| Aug 20, 2025 | Winchell StephenChief Innovation Officer · O | ▼ Sale | 10,841 | $3.65 | $40K | -2.6% | plan |
| Aug 20, 2025 | Sheehey BrendanGeneral Counsel · O | ▼ Sale | 12,059 | $3.65 | $44K | -2.1% | plan |
| Aug 11, 2025 | Barton KatherineChief Growth Officer · O | ▼ Sale | 6,176 | $3.89 | $24K | -0.7% | plan |
Every $HNST filing on this page is one API call away
The same Form 4 data over REST or MCP, already grouped into events with the plan flag and the dollar value read. A free key does 100 calls a day and needs no card. Prefer email? Honest filings can reach your inbox instead.
Corporate insiders — officers, directors and 10%+ owners — must report their trades to the SEC on Form 4 within two business days. This page shows open-market activity: purchases (code P), sales (S) and dispositions back to the issuer (D). Scheduled compensation events such as stock grants and option exercises are also filed on Form 4 but carry no trading signal, so they are not shown and counts here can be lower than the raw EDGAR filing total. We group each filing's transactions into one economic event (a laddered 10b5-1 sale is one event, not 25 rows), flag pre-arranged plans and late filings, and link every event to its AI-scored article in the $HNST feed.