HERSHEY CO
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HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL sold 20,000 shares of HERSHEY CO (HSY) at an average of $173.88 ($172.94–$176.01, $3.48M total) across 8 trades over 2026-09-10 to 2026-09-11 under a Rule 10b5-1 trading plan.
Hershey (HSY) raised its quarterly dividend to $1.452 in February 2026 after a five-quarter freeze, citing improved cash flow. Full-year 2025 net income fell to $883M from $2.22B due to high cocoa costs and tariffs. 2026 guidance targets 32-35% EPS growth. HSY trades at $173, below analyst target of $206. Management expects cocoa deflation and focuses on organic growth and M&A.
Hershey (HSY) shares rose slightly premarket after reaffirming its 2026 adjusted EPS growth forecast of 30-35% and 2025 net sales growth of 4-5%. 2025 EPS was $6.31, beating estimates. Deutsche Bank maintained a hold rating but lowered its price target to $200. Stocktwits sentiment remains bullish.
Over the past 7 days, AlphAI's AI scored 4 news stories mentioning HSY (HERSHEY CO). Coverage has skewed bullish: 1 bullish, 3 neutral, and 0 bearish.
Recent HSY coverage spans insider activity, earnings and financial news.
In the last 30 days, HSY insiders filed 77 SEC Form 4 transactions — no purchases and 77 sales ($34.2M). The most active reporter was HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL with 77 filings. 100% of those filings were made under pre-arranged Rule 10b5-1 plans.
The insider sale may signal short‑term pressure on the stock, but the size is modest relative to total float.
The dividend resumption and upbeat guidance suggest improved cash flow, likely supporting a price rally.
Guidance reaffirmation may support modest upside as investors seek confirmation, but no new catalyst.
New CFO may influence financial strategy and M&A activity.
Insider sale modest relative to market cap; likely limited price impact.
AlphAI scores every news story that mentions HSY with an AI model for sentiment and relevance, and aggregates insider trades from HERSHEY CO's SEC EDGAR Form 4 filings. Figures refresh continuously.
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL sold 20,000 shares of HERSHEY CO (HSY) at an average of $173.88 ($172.94–$176.01, $3.48M total) across 8 trades over 2026-09-10 to 2026-09-11 under a Rule 10b5-1 trading plan.
1 min readHershey (HSY) raised its quarterly dividend to $1.452 in February 2026 after a five-quarter freeze, citing improved cash flow. Full-year 2025 net income fell to $883M from $2.22B due to high cocoa costs and tariffs. 2026 guidance targets 32-35% EPS growth. HSY trades at $173, below analyst target of $206. Management expects cocoa deflation and focuses on organic growth and M&A.
4 min readHershey (HSY) shares rose slightly premarket after reaffirming its 2026 adjusted EPS growth forecast of 30-35% and 2025 net sales growth of 4-5%. 2025 EPS was $6.31, beating estimates. Deutsche Bank maintained a hold rating but lowered its price target to $200. Stocktwits sentiment remains bullish.
1 min readHershey (HSY) named Dave Hulays CFO, replacing Steve Voskuil. Smucker (SJM) elected Jeff Varcoe as SVP of science. Sodexo appointed Jérôme Lemouchoux as Greater China GM. Hormel (HRL) named Paul Kuehneman chief accounting officer. Protein2o, a private company, appointed Mark Rappaport CEO and secured growth investment.
2 min readHERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL sold 20,000 shares of HERSHEY CO (HSY) at an average of $172.52 ($170.80–$174.26, $3.45M total) across 7 trades over 2026-09-08 to 2026-09-09 under a Rule 10b5-1 trading plan.
1 min readHershey (HSY) reported strong demand for its North America Salty Snacks, with retail takeaway up 6.5% in Q2 2026, but supply constraints limited sales growth to 0.6%. Net sales rose 22.9% YoY to $387.8M, aided by the LesserEvil acquisition. Hershey is investing in automation and capacity to address issues, expecting margin improvement in H2 2026 and full optimization in 2027.
2 min readHERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL sold 20,000 shares of HERSHEY CO (HSY) at an average of $174.06 ($172.45–$176.16, $3.48M total) across 7 trades over 2026-09-03 to 2026-09-04 under a Rule 10b5-1 trading plan.
1 min readThe Hershey Company (HSY) has appointed Dave Hulays as Chief Financial Officer, effective September 2, 2026, succeeding Steve Voskuil. Hulays brings nearly 30 years of financial experience, including roles at Hershey and Procter & Gamble. Voskuil will transition to a strategic projects role, retiring in early 2027.
1 min readThe Hershey Company (HSY) announced Dave Hulays as its new Chief Financial Officer, effective September 2, 2026. Hulays succeeds Steve Voskuil, who will transition to a strategic projects role. Hulays brings 30 years of financial experience, including roles at Hershey and Procter & Gamble. The company's CEO praised Hulays' leadership and thanked Voskuil for his service.
1 min readHERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL sold 30,000 shares of HERSHEY CO (HSY) at an average of $176.91 ($175.51–$179.09, $5.31M total) across 14 trades over 2026-08-31 to 2026-09-02 under a Rule 10b5-1 trading plan.
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