Builders Are Slashing Prices at a Record Pace as the Housing Market Freezes
Home builders' sentiment hit a 14-year low in October, with 43% cutting prices. Whirlpool (WHR) reported weak Q3 earnings, with shares falling 8.77% after hours. Builders like D.R. Horton (DHI) and Lennar (LEN) also saw stock declines. Pending home sales dropped 11.3% year-over-year, and mortgage rates averaged 7.32%. Whirlpool cut its 2026 sales and profit forecasts, citing soft demand.


