Despite record revenues, Lithia works behind the scenes on customer affordability
Lithia Motors reported record Q2 consolidated revenue of $9.8B, up 2.2% year over year, but same-store revenue fell 1.6%. CEO Bryan DeBoer said customer affordability is a focus and Lithia is pursuing efficiency, including a Pinewood.AI dealership management system and remote F&I. Q2 new-vehicle gross profit per unit fell 11.1% to $2,718; used rose 6.3% to $2,019.

