$NOW insider trading
Over the last 12 months, ServiceNow insiders reported 1 buy totaling $3.0M and 23 sales totaling $7.5M across SEC Form 4 filings. 75% of those filings were made under pre-arranged 10b5-1 trading plans.
- Bought · 12m
- $3.0M 1 event
- Sold · 12m
- $7.5M 23 events
- Events · 12m
- 24 Form 4 filings, grouped
- Insiders · 12m
- 10 distinct reporters
- 10b5-1 share
- 75% of events, not dollars
All insider trades
Scroll the table sideways for price, value and marks.
| Date | Insider | Type | Shares | Avg price | Value | Δ stake | Marks |
|---|---|---|---|---|---|---|---|
| Aug 31, 2026 | Fipps PaulPresident, Global Customer Ops · O | ▼ Sale | 2,034 | $147.87 | $301K | -10% | — |
| Aug 28, 2026 | Canney Jacqueline PChief People & AI Enblmt. Off. · O | ▼ Sale | 7,847 | $138 | $1.1M | -20.7% | plan |
| Aug 27, 2026 | Chamberlain Paul EdwardD | ▼ Sale | 2,700 | $135.5 | $366K | -5.8% | — |
| Aug 13, 2026 | Chamberlain Paul EdwardD | ▼ Sale | 1,500 | $125.6 | $188K | -3.1% | plan |
| May 28, 2026 | Briggs TeresaD | ▼ Sale | 1,595 | $108.7 | $173K | -12.7% | — |
| Apr 24, 2026 | Canney Jacqueline PChief People & AI Enblmt. Off. · O | ▼ Sale | 8,927 | $89.6 | $800K | -23.2% | — |
| Feb 27, 2026 | McDermott William RChairman & CEO · O·D | ▲ Buy | 28,682 | $104.6 | $3.0M | +22.1% | plan · 2 tranches |
| Feb 23, 2026 | Fipps PaulPresident, Global Customer Ops · O | ▼ Sale | 3,696 | $101.77 | $376K | -31.4% | plan |
| Feb 18, 2026 | Fipps PaulPresident, Global Customer Ops · O | ▼ Sale | 9,641 | $105.93 | $1.0M | -45.1% | plan |
| Feb 13, 2026 | McBride Kevin ThomasPrincipal Accounting Officer · O | ▼ Sale | 1,400 | $105.71 | $148K | -5.1% | plan |
| Feb 12, 2026 | Chamberlain Paul EdwardD | ▼ Sale | 1,500 | $101.17 | $152K | -3.1% | plan |
| Dec 5, 2025 | Mastantuono GinaPresident and CFO · O | ▼ Sale | 415 | $850 | $353K | -3.3% | plan |
| Nov 28, 2025 | Jackson LawrenceD | ▼ Sale | 265 | $810.22 | $215K | -45.1% | — |
| Nov 28, 2025 | Chamberlain Paul EdwardD | ▼ Sale | 300 | $808 | $242K | -3% | plan |
| Nov 28, 2025 | Mastantuono GinaPresident and CFO · O | ▼ Sale | 417 | $808 | $337K | -3.2% | plan |
| Nov 18, 2025 | Tzitzon NicholasVice Chairman · O | ▼ Sale | 522 | $827.08 | $432K | -14.8% | plan |
| Nov 18, 2025 | Fipps PaulPresident, Global Customer Ops · O | ▼ Sale | 305 | $817.55 | $249K | -36.1% | — |
| Nov 18, 2025 | Canney Jacqueline PChief People & AI Enblmt. Off. · O | ▼ Sale | 239 | $839.12 | $201K | -7.3% | plan · 2 tranches |
| Nov 18, 2025 | ELMER RUSSELL SGeneral Counsel · O | ▼ Sale | 191 | $838.51 | $160K | -4.2% | plan · 2 tranches |
| Nov 14, 2025 | McBride Kevin ThomasPrincipal Accounting Officer · O | ▼ Sale | 280 | $842.48 | $236K | -5.2% | plan |
| Nov 13, 2025 | Canney Jacqueline PChief People & AI Enblmt. Off. · O | ▼ Sale | 66 | $852.38 | $56K | -2.1% | plan |
| Nov 13, 2025 | ELMER RUSSELL SGeneral Counsel · O | ▼ Sale | 62 | $852.38 | $53K | -1.4% | plan |
| Nov 10, 2025 | Canney Jacqueline PChief People & AI Enblmt. Off. · O | ▼ Sale | 257 | $863.86 | $222K | -7.8% | plan |
| Nov 10, 2025 | ELMER RUSSELL SGeneral Counsel · O | ▼ Sale | 191 | $863.86 | $165K | -4.2% | plan |
| Aug 29, 2025 | Sands Anita MD | ▼ Sale | 1,097 | $915.11 | $1.0M | -10.5% | 6 tranches |
| Aug 28, 2025 | McDermott William RChairman & CEO · O·D | ▼ Sale | 5,825 | $916.63 | $5.3M | -46.8% | plan · 20 tranches |
| Aug 20, 2025 | Fipps PaulPresident, Global Customer Ops · O | ▼ Sale | 1,452.424 | $895.05 | $1.3M | -76.1% | — |
| Aug 20, 2025 | ELMER RUSSELL SGeneral Counsel · O | ▼ Sale | 1,698 | $884.26 | $1.5M | -28.2% | plan |
| Aug 19, 2025 | McDermott William RChairman & CEO · O·D | ▼ Sale | 1,585 | $900 | $1.4M | -11.3% | plan |
| Aug 18, 2025 | Tzitzon NicholasVice Chairman · O | ▼ Sale | 1,719 | $866.45 | $1.5M | -36.4% | plan |
| Aug 18, 2025 | Canney Jacqueline PChief People & AI Enblmt. Off. · O | ▼ Sale | 1,562 | $866.45 | $1.4M | -34% | plan |
| Aug 18, 2025 | Mastantuono GinaPresident and CFO · O | ▼ Sale | 1,762 | $866.45 | $1.5M | -12.6% | plan |
| Aug 15, 2025 | McBride Kevin ThomasPrincipal Accounting Officer · O | ▼ Sale | 280 | $851.77 | $238K | -5.7% | plan |
| Aug 14, 2025 | Chamberlain Paul EdwardD | ▼ Sale | 300 | $860 | $258K | -2.9% | plan |
| Aug 13, 2025 | Canney Jacqueline PChief People & AI Enblmt. Off. · O | ▼ Sale | 67 | $860.57 | $58K | -2.2% | plan |
| Aug 13, 2025 | Mastantuono GinaPresident and CFO · O | ▼ Sale | 84 | $860.57 | $72K | -0.7% | plan |
| Aug 8, 2025 | Canney Jacqueline PChief People & AI Enblmt. Off. · O | ▼ Sale | 257 | $878.39 | $226K | -7.8% | plan |
| Aug 8, 2025 | Mastantuono GinaPresident and CFO · O | ▼ Sale | 292 | $878.39 | $256K | -2.5% | plan |
Every $NOW filing on this page is one API call away
The same Form 4 data over REST or MCP, already grouped into events with the plan flag and the dollar value read. A free key does 100 calls a day and needs no card. Prefer email? ServiceNow filings can reach your inbox instead.
Corporate insiders — officers, directors and 10%+ owners — must report their trades to the SEC on Form 4 within two business days. This page shows open-market activity: purchases (code P), sales (S) and dispositions back to the issuer (D). Scheduled compensation events such as stock grants and option exercises are also filed on Form 4 but carry no trading signal, so they are not shown and counts here can be lower than the raw EDGAR filing total. We group each filing's transactions into one economic event (a laddered 10b5-1 sale is one event, not 25 rows), flag pre-arranged plans and late filings, and link every event to its AI-scored article in the $NOW feed.