Once Upon a Farm at barclays consumer conference: growth plan expands
Once Upon a Farm (OFRM) presented at the Barclays Global Consumer Conference, reporting revenue growth from less than $1M in 2017 to over $300M this year. The company aims to become a billion-dollar brand, with household penetration at 6.2% and repeat rates above 50%. Management highlighted a cooler strategy, targeting 5,000 coolers by year-end, and long-term margin goals of 45% gross and mid-to-upper teens EBITDA.

