David Beckham co-founded IM8, now the NBA's nutrition partner. An NBA House fan event is planned for 2027.
The NBA and IM8, a health and longevity brand co-founded by David Beckham and owned by Prenetics Global (PRE), announced a multiyear partnership. IM8 becomes the Official Nutrition Partner in Australia and Southeast Asia, with plans for marketing campaigns and a 2027 NBA House fan event. IM8's flagship product, Daily Ultimate Essentials, is NSF Certified for Sport and ships to 46 countries.


