$PRPL

Purple Innovation, Inc.

Purple Innovation designs, manufactures and sells branded comfort products, including mattresses, pillows, seat cushions, bases, sheets and mattress protectors. Many products use its proprietary Hyper-Elastic Polymer, also called Gelflex Grid, technology. The company serves consumers through direct-to-consumer channels, including Purple.com, showrooms, its customer contact center and online marketplaces, and sells through brick-and-mortar and online wholesale partners. Purple’s mattress collections are Essentials, Restore and Rejuvenate. It also sells adjustable and platform bases, bedding and other comfort products. The company makes money by selling its products through its direct-to-consumer and wholesale channels. As of December 31, 2025, it operates 55 Purple showrooms across the United States. Purple is headquartered in Lehi, Utah.

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Purple Innovation Reports Third Quarter 2026 Results

Purple Innovation (PRPL) reported Q3 2026 results with revenue of $96.5M, down 18.7% YoY. CEO Rob DeMartini noted challenges in wholesale but progress in e-commerce and cost reduction. The company achieved positive operating cash flow for the third consecutive quarter and plans a major mattress portfolio refresh in 2027. Full-year revenue guidance remains $420M-$440M, with adjusted EBITDA expected at $15M-$20M.

PRPL sentiment & insider activity

Over the past 7 days, AlphAI's AI scored 8 news stories mentioning PRPL (Purple Innovation, Inc.). Coverage has skewed bearish: 0 bullish, 0 neutral, and 8 bearish.

Recent PRPL coverage spans earnings and regulation.

What's driving PRPL

AlphAI scores every news story that mentions PRPL with an AI model for sentiment and relevance, and aggregates insider trades from Purple Innovation, Inc.'s SEC EDGAR Form 4 filings. Figures refresh continuously.

News on $PRPL

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Purple Innovation Reports Third Quarter 2026 Results

Purple Innovation (PRPL) reported Q3 2026 results with revenue of $96.5M, down 18.7% YoY. CEO Rob DeMartini noted challenges in wholesale but progress in e-commerce and cost reduction. The company achieved positive operating cash flow for the third consecutive quarter and plans a major mattress portfolio refresh in 2027. Full-year revenue guidance remains $420M-$440M, with adjusted EBITDA expected at $15M-$20M.

Purple (PRPL) Q2 2026 Earnings Call Transcript

Purple (PRPL) reported Q2 wholesale revenues down about 19% year over year, citing mattress-category softness. The company said it invested over $4 million incrementally in marketing with retail partners, which affected reported wholesale revenue; excluding it, wholesale revenue would have declined about 8%. Purple also cited higher gross margins and profitability above last year, plus a June pricing action. NASDAQ confirmed PRPL regained minimum bid compliance after a July reverse split.

Why Purple (PRPL) Stock Is Trading Lower Today

Purple (PRPL) shares fell 24.6% after the company reported Q2 revenue of $98.27 million, down 6.5% year over year and below Wall Street expectations. Adjusted EPS was a loss of $1.52, better than forecast. Purple kept full-year revenue guidance around $430 million, but investors focused on the quarterly sales miss.

Purple Innovation Reports Second Quarter 2026 Results

Purple Innovation, Inc. (PRPL) filed an SEC Form 8-K — Results of Operations and Financial Condition. Exhibit 99.1 Purple Innovation Reports Second Quarter 2026 Results Showroom Revenue Up 16.6% and Comparable Revenue Up 18% GAAP Net Loss of $3.2 Million in the Second Quarter Adjusted EBITDA Improves $4.4 Million to $2.1 Million Regains Compliance with Nasdaq Minimum Bid Price Re

Purple (NASDAQ:PRPL) Misses Q2 CY2026 Sales Expectations

Purple (NASDAQ:PRPL) reported Q2 CY2026 revenue of $98.27 million, down 6.5% year on year, missing market expectations. Non-GAAP adjusted EPS was -$1.52, better than analysts’ consensus. For next quarter, management guided revenue to $430 million at the midpoint. The article also notes negative operating margin and ongoing revenue decline.

Purple (PRPL) Q2 Earnings: What To Expect

Purple (NASDAQ: PRPL) is set to report Q2 earnings Monday after market close. The prior quarter missed revenue expectations, with revenue of $95.73M, down 8.1% YoY. For Q2, analysts expect revenue to fall 2.5% YoY. The article cites peer results from Mohawk Industries and Leggett & Platt and notes PRPL’s $25 average price target vs. $9.54 shares.

PRPL Q2'26 Earnings: EPS estimate is (1.91) USD

Purple Innovation (PRPL) is scheduled to report Q2 2026 results on Aug. 10 after the market closes, with the release expected at 4:05 PM ET. Analysts forecast Q2 revenue of $105.69 million and EPS of -$1.91. The article cites these estimates as the expected figures for the quarter.

Q1 Earnings Roundup: Purple (NASDAQ:PRPL) And The Rest Of The Consumer Discretionary - Home Furnishings Segment

An earnings roundup for consumer discretionary home furnishings highlights Purple (PRPL) with results and full-year guidance viewed as weaker than analysts, with the stock down 60.3% to $6.40. Lovesac (LOVE) reported $138.2M revenue, flat YoY, beating by 1.2%, and shares up 6.4% to $17.54. Leggett & Platt (LEG) revenue $918.2M, down 10.2%, missed EPS. Mohawk (MHK) revenue $2.73B up 8%, slightly below estimates. Somnigroup (SGI) revenue $1.80B up 12.3%, below estimates.

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