Burger King Is Eating McDonald's Lunch. Here's What the Golden Arches Need to Do Now.
Burger King (QSR +1.03%) reported 8.5% U.S. same-store sales growth in Q2 2026, outperforming McDonald's (MCD -0.22%) with 0.8%. Restaurant Brands, Burger King's parent, saw a 12% rise in earnings per share. McDonald's struggles with new rollouts affecting customer satisfaction and service speed, while Burger King focuses on store remodels and its Whopper sandwich. McDonald's NEXT initiative aims to improve menu, engagement, productivity, and hospitality.







