$RGR

STURM RUGER & CO INC

Sturm, Ruger & Company designs, manufactures and sells firearms, primarily to domestic customers, through independent wholesale distributors. Its firearms are sold mainly to the commercial sporting market and serve sportsmen, hunters, people interested in self-defense, law enforcement and other governmental organizations, and gun collectors. The company offers rifles, pistols, shotguns and revolvers under the Ruger name, lever-action rifles under Marlin, and bolt-action rifles under Glenfield. It also makes and sells firearm accessories and replacement parts. The company’s firearms segment is its principal business. Its castings segment makes investment castings and metal injection molded parts for use in Ruger firearms, with some products sold to outside customers in various industries. Sturm, Ruger & Company is headquartered in Mayodan, North Carolina; its design and manufacturing operations are in the United States.

No enriched coverage for $RGR in the last 7 days.

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$29K
Wilson Michael W
100%
See all $RGR insider activity →
Low

Consumer Discretionary - Leisure Products Stocks Q2 In Review: Ruger (NYSE:RGR) Vs Peers

Smith & Wesson (RGR) reported Q2 revenue of $112.6M, up 32.3% YoY, beating estimates. Stock up 18.5% since reporting. Brunswick (BC) reported $1.56B revenue, up 7.7% YoY, but stock down 14.7% due to weak guidance. YETI (YETI) reported $483.9M revenue, up 8.5% YoY, but stock down 17.2%. Latham (SWIM) reported $197.5M revenue, up 14.4% YoY, and stock up 8.7% since reporting.

Ruger, America’s largest firearms maker, drops models dating to 1955

Sturm, Ruger & Company (RGR) announced it will stop producing several firearm models, including long-standing lines like the Blackhawk and Bearcat, as part of its Ruger 2030 plan. The company aims to focus on profitable products and align production with consumer demand. Beretta Holding, now its largest shareholder, has a partnership agreement to increase its stake to 25%. The FTC approved the deal with conditions to prevent anticompetitive practices.

RGR sentiment & insider activity

Recent RGR coverage spans financial news, mergers & acquisitions and corporate actions.

In the last 30 days, RGR insiders filed 1 SEC Form 4 transaction — no purchases and 1 sale ($29K). The most active reporter was Wilson Michael W, VP of New Product Development, with 1 filing. 100% of those filings were made under pre-arranged Rule 10b5-1 plans.

What's driving RGR

AlphAI scores every news story that mentions RGR with an AI model for sentiment and relevance, and aggregates insider trades from STURM RUGER & CO INC's SEC EDGAR Form 4 filings. Figures refresh continuously.

News on $RGR

Score

Consumer Discretionary - Leisure Products Stocks Q2 In Review: Ruger (NYSE:RGR) Vs Peers

Smith & Wesson (RGR) reported Q2 revenue of $112.6M, up 32.3% YoY, beating estimates. Stock up 18.5% since reporting. Brunswick (BC) reported $1.56B revenue, up 7.7% YoY, but stock down 14.7% due to weak guidance. YETI (YETI) reported $483.9M revenue, up 8.5% YoY, but stock down 17.2%. Latham (SWIM) reported $197.5M revenue, up 14.4% YoY, and stock up 8.7% since reporting.

Ruger, America’s largest firearms maker, drops models dating to 1955

Sturm, Ruger & Company (RGR) announced it will stop producing several firearm models, including long-standing lines like the Blackhawk and Bearcat, as part of its Ruger 2030 plan. The company aims to focus on profitable products and align production with consumer demand. Beretta Holding, now its largest shareholder, has a partnership agreement to increase its stake to 25%. The FTC approved the deal with conditions to prevent anticompetitive practices.

$RGRMedAI 8/10

Beretta: ‘Cyberattacks across Europe carried out by foreign intelligence services’

Beretta Holding, a Luxembourg-based arms and security equipment company, reported cyberattacks from foreign intelligence services in Europe, including Italy. The company recently acquired a 15% stake in Sturm, Ruger & Company (NYSE: RGR) for $107 million, bringing its total stake to 25%. Beretta's CEO Pietro Gussalli Beretta described the move as strategic, focusing on growth opportunities in the U.S. and potential future collaborations.

Consumer Discretionary - Leisure Products Stocks Q2 Results: Benchmarking American Outdoor Brands (NASDAQ:AOUT)

American Outdoor Brands (AOUT) stock rose 59.8% post-earnings, trading at $16.00. Smith & Wesson (SWBI) reported $112.6M revenue, up 32.3% YoY, with stock up 18.1% to $14.49. Brunswick (BC) reported $1.56B revenue, up 7.7% YoY, but stock fell 21.2% to $63.37 due to weak guidance. Ruger (RGR) reported $158.1M revenue, up 19.3% YoY, with stock up 16.4% to $44.00. Clarus (CLAR) reported $56.16M revenue, up 1.6% YoY, with stock up 1.3% to $3.42.

Q2 Rundown: Latham (NASDAQ:SWIM) Vs Other Consumer Discretionary - Leisure Products Stocks

Latham (SWIM) raised full-year guidance, with its stock up 12.2% to $6.40. Smith & Wesson (SWBI) reported $112.6M revenue, up 32.3%, and its stock rose 19.6% to $14.67. Brunswick (BC) reported $1.56B revenue, up 7.7%, but its stock fell 19.4% to $64.86. Polaris (PII) reported $2.04B revenue, up 8.7%, but its stock dropped 26.3% to $55.07. Ruger (RGR) reported $158.1M revenue, up 19.3%, and its stock rose 17.7% to $44.48.

Hooten Young x Ruger Launch First-Fire Bourbon & Cigars

Hooten Young, a veteran-owned brand, partnered with Sturm, Ruger & Co. to launch Ruger First-Fire Bourbon and two cigars. The limited collection will be available for pre-sale online on October 14, 2026. First-Fire is a seven-year-old Kentucky Straight Bourbon with 1,776 bottles priced at $45.99 each. The cigars, Rim Fire and Center Fire, are hand-rolled in Nicaragua and sold in limited quantities.

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