SEC Form 4Coverage since Sep 10, 2025Open-market trades only
$URBN insider trading
Over the last 12 months, Urban Outfitters insiders reported no purchases and 95 sales totaling $124.7M across SEC Form 4 filings. 92% of those filings were made under pre-arranged 10b5-1 trading plans.
- Bought · 12m
- — 0 events
- Sold · 12m
- $124.7M 95 events
- Events · 12m
- 95 Form 4 filings, grouped
- Insiders · 12m
- 7 distinct reporters
- 10b5-1 share
- 92% of events, not dollars
Side
Price · $URBN · 3Mvia TradingView
Top insiders · 12m
HAYNE RICHARD ACEO & Chairman of the Board58× · $82.8M
Hayne MargaretCo-President & CCO29× · $38.7M
Smith Tricia DGlobal CEO Anthropologie Group2× · $561K
Marein-Efron MelanieChief Financial Officer2× · $830K
Hayne AzeezChief Administrative Officer2× · $1.0M
All insider trades
50 of 96 events
Scroll the table sideways for price, value and marks.
| Date | Insider | Type | Shares | Avg price | Value | Δ stake | Marks |
|---|---|---|---|---|---|---|---|
| Sep 4, 2026 | Marein-Efron MelanieChief Financial Officer · O | ▼ Sale | 5,700 | $80.75 | $460K | -33.5% | — |
| Sep 1, 2026 | Egan MaryD | ▼ Sale | 650 | $78.48 | $51K | -4% | — |
| May 22, 2026 | Hayne AzeezChief Administrative Officer · O | ▼ Sale | 8,733 | $73.18 | $639K | -100% | — |
| May 22, 2026 | Marein-Efron MelanieChief Financial Officer · O | ▼ Sale | 5,036 | $73.42 | $370K | -22.8% | — |
| May 22, 2026 | Conforti FrankCo-President & COO · O | ▼ Sale | 9,391 | $73.19 | $687K | -11.6% | — |
| Mar 11, 2026 | Hayne AzeezChief Administrative Officer · O | ▼ Sale | 5,720 | $66 | $378K | -39.6% | — |
| Mar 2, 2026 | Smith Tricia DGlobal CEO Anthropologie Group · O | ▼ Sale | 5,000 | $64.82 | $324K | -49.6% | — |
| Feb 20, 2026 | Hayne MargaretCo-President & CCO · O·D | ▼ Sale | 11,518 | $70.42 | $811K | -0.6% | plan · 3 tranches · indirect |
| Feb 20, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 11,518 | $70.42 | $811K | -0.6% | plan · 3 tranches · indirect |
| Feb 20, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 13,164 | $70.42 | $927K | -0.1% | plan · 3 tranches |
| Feb 18, 2026 | Hayne MargaretCo-President & CCO · O·D | ▼ Sale | 18,666 | $70.55 | $1.3M | -1% | plan · 4 tranches · indirect |
| Feb 18, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 18,666 | $70.55 | $1.3M | -1% | plan · 4 tranches · indirect |
| Feb 18, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 21,334 | $70.55 | $1.5M | -0.1% | plan · 4 tranches |
| Feb 13, 2026 | Hayne MargaretCo-President & CCO · O·D | ▼ Sale | 14,574 | $70.54 | $1.0M | -0.7% | plan · 3 tranches · indirect |
| Feb 13, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 14,574 | $70.54 | $1.0M | -0.7% | plan · 3 tranches · indirect |
| Feb 13, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 16,659 | $70.54 | $1.2M | -0.1% | plan · 3 tranches |
| Feb 11, 2026 | Hayne MargaretCo-President & CCO · O·D | ▼ Sale | 18,666 | $71.03 | $1.3M | -0.9% | plan · 4 tranches · indirect |
| Feb 11, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 18,666 | $71.03 | $1.3M | -0.9% | plan · 4 tranches · indirect |
| Feb 11, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 21,334 | $71.03 | $1.5M | -0.1% | plan · 4 tranches |
| Feb 9, 2026 | Hayne MargaretCo-President & CCO · O·D | ▼ Sale | 18,666 | $71.62 | $1.3M | -0.9% | plan · 5 tranches · indirect |
| Feb 9, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 18,666 | $71.62 | $1.3M | -0.9% | plan · 5 tranches · indirect |
| Feb 9, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 21,334 | $71.62 | $1.5M | -0.1% | plan · 5 tranches |
| Feb 5, 2026 | Hayne MargaretCo-President & CCO · O·D | ▼ Sale | 18,666 | $72.55 | $1.4M | -0.9% | plan · 6 tranches · indirect |
| Feb 5, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 18,666 | $72.55 | $1.4M | -0.9% | plan · 6 tranches · indirect |
| Feb 5, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 21,334 | $72.55 | $1.5M | -0.1% | plan · 6 tranches |
| Feb 3, 2026 | Hayne MargaretCo-President & CCO · O·D | ▼ Sale | 18,666 | $71.87 | $1.3M | -0.9% | plan · 4 tranches · indirect |
| Feb 3, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 18,666 | $71.87 | $1.3M | -0.9% | plan · 4 tranches · indirect |
| Feb 3, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 21,334 | $71.87 | $1.5M | -0.1% | plan · 4 tranches |
| Jan 30, 2026 | Hayne MargaretCo-President & CCO · O·D | ▼ Sale | 18,083 | $70.19 | $1.3M | -0.9% | plan · 2 tranches · indirect |
| Jan 30, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 18,083 | $70.19 | $1.3M | -0.9% | plan · 2 tranches · indirect |
| Jan 30, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 20,670 | $70.19 | $1.5M | -0.1% | plan · 2 tranches |
| Jan 28, 2026 | Hayne MargaretCo-President & CCO · O·D | ▼ Sale | 4,704 | $70.03 | $329K | -0.2% | plan · 2 tranches · indirect |
| Jan 28, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 4,704 | $70.03 | $329K | -0.2% | plan · 2 tranches · indirect |
| Jan 28, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 5,378 | $70.03 | $377K | — | plan · 2 tranches |
| Jan 22, 2026 | Hayne MargaretCo-President & CCO · O·D | ▼ Sale | 9,333 | $71.17 | $664K | -0.4% | plan · 2 tranches · indirect |
| Jan 22, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 9,333 | $71.17 | $664K | -0.4% | plan · 2 tranches · indirect |
| Jan 22, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 10,667 | $71.17 | $759K | -0.1% | plan · 2 tranches |
| Jan 21, 2026 | Hayne MargaretCo-President & CCO · O·D | ▼ Sale | 18,666 | $70.52 | $1.3M | -0.9% | plan · 4 tranches · indirect |
| Jan 21, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 18,666 | $70.52 | $1.3M | -0.9% | plan · 4 tranches · indirect |
| Jan 21, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 21,334 | $70.52 | $1.5M | -0.1% | plan · 4 tranches |
| Jan 16, 2026 | Hayne MargaretCo-President & CCO · O·D | ▼ Sale | 18,666 | $70.14 | $1.3M | -0.9% | plan · 2 tranches · indirect |
| Jan 16, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 18,666 | $70.14 | $1.3M | -0.9% | plan · 2 tranches · indirect |
| Jan 16, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 21,334 | $70.14 | $1.5M | -0.1% | plan · 2 tranches |
| Jan 14, 2026 | Hayne MargaretCo-President & CCO · O·D | ▼ Sale | 18,666 | $71.78 | $1.3M | -0.9% | plan · 6 tranches · indirect |
| Jan 14, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 18,666 | $71.78 | $1.3M | -0.9% | plan · 6 tranches · indirect |
| Jan 14, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 21,334 | $71.78 | $1.5M | -0.1% | plan · 6 tranches |
| Jan 12, 2026 | Hayne MargaretCo-President & CCO · O·D | ▼ Sale | 18,666 | $78.08 | $1.5M | -0.9% | plan · 6 tranches · indirect |
| Jan 12, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 18,666 | $78.08 | $1.5M | -0.9% | plan · 6 tranches · indirect |
| Jan 12, 2026 | HAYNE RICHARD ACEO & Chairman of the Board · O·D·10% | ▼ Sale | 21,334 | $78.08 | $1.7M | -0.1% | plan · 6 tranches |
| Jan 8, 2026 | Hayne MargaretCo-President & CCO · O·D | ▼ Sale | 18,666 | $81.16 | $1.5M | -0.9% | plan · 8 tranches · indirect |
Every $URBN filing on this page is one API call away
The same Form 4 data over REST or MCP, already grouped into events with the plan flag and the dollar value read. A free key does 100 calls a day and needs no card. Prefer email? Urban Outfitters filings can reach your inbox instead.
About Form 4
Corporate insiders — officers, directors and 10%+ owners — must report their trades to the SEC on Form 4 within two business days. This page shows open-market activity: purchases (code P), sales (S) and dispositions back to the issuer (D). Scheduled compensation events such as stock grants and option exercises are also filed on Form 4 but carry no trading signal, so they are not shown and counts here can be lower than the raw EDGAR filing total. We group each filing's transactions into one economic event (a laddered 10b5-1 sale is one event, not 25 rows), flag pre-arranged plans and late filings, and link every event to its AI-scored article in the $URBN feed.