APR 9·Yahoo Finance Singapore▲
Village Farms Pilots Potency Range Labelling in Canada
Village Farms International, Inc.'s Canadian cannabis brand, Pure Sunfarms, is piloting potency range labelling on Pink Kush cannabis flower packaging in British Columbia. This move aims to provide consumers with a more accurate and transparent understanding of cannabis quality by reflecting natural biological variations, rather than a single THC percentage. The initiative builds on the company's research into THC variability and seeks to elevate industry standards for consumer trust and transparency.
APR 9·Stock Titan▲
Why one THC number is disappearing from some cannabis packs in B.C.
Village Farms International (NASDAQ: VFF) has announced that its Canadian cannabis brand, Pure Sunfarms, is piloting THC potency range labelling on Pink Kush dried flower in British Columbia. This initiative, the first commercial use of range-based THC on cannabis flower in Canada, aims to reflect the natural variability of the agricultural product and increase transparency for consumers. The change moves away from a single THC percentage to a range, acknowledging that other factors like aroma and terpene profile also contribute significantly to the consumer experience.