$VITL insider trading
Over the last 12 months, Vital Farms insiders reported 2 buys totaling $191K and 12 sales totaling $24.7M across SEC Form 4 filings. 79% of those filings were made under pre-arranged 10b5-1 trading plans.
- Bought · 12m
- $191K 2 events
- Sold · 12m
- $24.7M 12 events
- Events · 12m
- 14 Form 4 filings, grouped
- Insiders · 12m
- 4 distinct reporters
- 10b5-1 share
- 79% of events, not dollars
All insider trades
Scroll the table sideways for price, value and marks.
| Date | Insider | Type | Shares | Avg price | Value | Δ stake | Marks |
|---|---|---|---|---|---|---|---|
| Mar 9, 2026 | Khoury KarlD | ▲ Buy | 5,000 | $18.45 | $92K | +4.4% | — |
| Mar 2, 2026 | Cyr William B.D | ▲ Buy | 4,750 | $20.7 | $98K | +156% | — |
| Mar 2, 2026 | OHAYER MATTHEW10% | ▼ Sale | 20,000 | $20.33 | $407K | -0.3% | plan |
| Feb 2, 2026 | OHAYER MATTHEWEXECUTIVE CHAIRPERSON · O·D·10% | ▼ Sale | 20,000 | $27.91 | $558K | -0.3% | plan · 2 tranches |
| Jan 2, 2026 | OHAYER MATTHEWEXECUTIVE CHAIRPERSON · O·D·10% | ▼ Sale | 25,000 | $30.85 | $771K | -0.4% | plan · 2 tranches |
| Dec 15, 2025 | OHAYER MATTHEWEXECUTIVE CHAIRPERSON · O·D·10% | ▼ Sale | 5,000 | $35.25 | $176K | -0.1% | plan |
| Dec 15, 2025 | Diez-Canseco RussellPRESIDENT AND CEO · O·D | ▼ Sale | 16,734 | $35.05 | $587K | -2.5% | plan |
| Dec 1, 2025 | OHAYER MATTHEWEXECUTIVE CHAIRPERSON · O·D·10% | ▼ Sale | 25,000 | $33.17 | $829K | -0.4% | plan · 2 tranches |
| Nov 4, 2025 | OHAYER MATTHEWEXECUTIVE CHAIRPERSON · O·D·10% | ▼ Sale | 30,000 | $32.9 | $987K | -0.5% | plan · 3 tranches |
| Oct 8, 2025 | Diez-Canseco RussellPRESIDENT AND CEO · O·D | ▼ Sale | 9,667 | $44.39 | $429K | -1.4% | plan · 2 tranches |
| Oct 1, 2025 | OHAYER MATTHEWEXECUTIVE CHAIRPERSON · O·D·10% | ▼ Sale | 35,000 | $40.15 | $1.4M | -0.5% | plan · 3 tranches |
| Sep 10, 2025 | Diez-Canseco RussellPRESIDENT AND CEO · O·D | ▼ Sale | 16,700 | $47.32 | $790K | -2.4% | plan · 2 tranches |
| Sep 4, 2025 | OHAYER MATTHEWEXECUTIVE CHAIRPERSON · O·D·10% | ▼ Sale | 100,000 | $50.96 | $5.1M | -1.5% | — |
| Sep 2, 2025 | OHAYER MATTHEWEXECUTIVE CHAIRPERSON · O·D·10% | ▼ Sale | 245,000 | $51.64 | $12.7M | -3.6% | plan · 4 tranches |
| Aug 22, 2025 | Bal JoanneGC, SEC. AND HEAD OF IMPACT · O | ▼ Sale | 4,796 | $50.95 | $244K | -10% | — |
| Aug 21, 2025 | OHAYER MATTHEWEXECUTIVE CHAIRPERSON · O·D·10% | ▼ Sale | 4,200 | $50.25 | $211K | -0.1% | plan |
| Aug 19, 2025 | OHAYER MATTHEWEXECUTIVE CHAIRPERSON · O·D·10% | ▼ Sale | 800 | $50.31 | $40K | — | plan |
| Aug 18, 2025 | McKeon KathrynCMO and GM, Butter · O | ▼ Sale | 33,447 | $48.55 | $1.6M | -47.1% | plan · 2 tranches |
| Aug 15, 2025 | Bal JoanneGC, SEC. AND HEAD OF IMPACT · O | ▼ Sale | 9,999 | $47.7 | $477K | -17.2% | — |
| Aug 14, 2025 | Wrede ThiloCHIEF FINANCIAL OFFICER · O | ▼ Sale | 3,393 | $47.59 | $161K | -5.5% | plan · 2 tranches |
| Aug 14, 2025 | Post Denny MarieD | ▼ Sale | 6,086 | $47.75 | $291K | -27.2% | — |
| Aug 13, 2025 | Khoury KarlD | ▼ Sale | 20,000 | $47.63 | $953K | -14.8% | — |
| Aug 12, 2025 | Coon StephanieSVP STRATEGY · O | ▼ Sale | 10,005 | $46.15 | $462K | -17.9% | — |
| Aug 12, 2025 | Diez-Canseco RussellPRESIDENT AND CEO · O·D | ▼ Sale | 16,700 | $46.11 | $770K | -2.3% | plan |
| Aug 11, 2025 | Wrede ThiloCHIEF FINANCIAL OFFICER · O | ▼ Sale | 1,200 | $45.56 | $55K | -2.1% | plan |
| Aug 11, 2025 | Pappas Peter NicholasCSO and President, Eggs · O | ▼ Sale | 2,811 | $45.35 | $127K | -4.1% | — |
| Aug 8, 2025 | OHAYER MATTHEWEXECUTIVE CHAIRPERSON · O·D·10% | ▼ Sale | 10,000 | $42.78 | $428K | -0.1% | plan · 2 tranches |
Every $VITL filing on this page is one API call away
The same Form 4 data over REST or MCP, already grouped into events with the plan flag and the dollar value read. A free key does 100 calls a day and needs no card. Prefer email? Vital Farms filings can reach your inbox instead.
Corporate insiders — officers, directors and 10%+ owners — must report their trades to the SEC on Form 4 within two business days. This page shows open-market activity: purchases (code P), sales (S) and dispositions back to the issuer (D). Scheduled compensation events such as stock grants and option exercises are also filed on Form 4 but carry no trading signal, so they are not shown and counts here can be lower than the raw EDGAR filing total. We group each filing's transactions into one economic event (a laddered 10b5-1 sale is one event, not 25 rows), flag pre-arranged plans and late filings, and link every event to its AI-scored article in the $VITL feed.