Salesforce to Acquire Braze for $5.66 Billion
+7 new sources since this summary was written
Salesforce announced on October 20, 2026 that it will purchase Braze for approximately $5.66 billion in enterprise value. The consideration is $47.50 in cash for each Braze Class A share. Completion is anticipated in Salesforce’s fiscal 2028, after required shareholder and regulatory clearances, and Salesforce said its fiscal 2027 guidance is unchanged.
Why it matters
The transaction gives Salesforce Braze’s real-time customer engagement and AI decisioning technology for integration with Marketing Cloud, Data 360, Customer 360 and Agentforce. Salesforce expects the combination to expand personalized, cross-channel marketing capabilities, while investors still face execution and approval risk before completion.
Key facts
- 1Salesforce agreed to acquire Braze for approximately $5.66 billion in enterprise value. salesforce.com
- 2The cash consideration is $47.50 for each Braze Class A share. salesforce.com
- 3The transaction is expected to be completed in Salesforce’s fiscal year 2028, conditional on Braze shareholder approval and required regulatory approvals. salesforce.com
- 4Salesforce said the deal will not alter its FY27 guidance and that it has not provided FY28 guidance. salesforce.com
- 5Braze serves approximately 2,770 customers. salesforce.com
Open questions
- Material 41 describes the transaction value as $5.9 billion, which conflicts with the approximately $5.66 billion enterprise value reported by material 1 on the same basis.
Summary written by AlphAI AI Desk from 20 of 64 sources. Not investment advice. Figures are as stated by the linked sources.