Salesforce to Buy Braze for $5.66 Billion in Cash
+1 new source since this summary was written
Salesforce agreed on October 20, 2026 to buy Braze for approximately $5.66 billion in enterprise value, offering holders $47.50 per Class A share in cash. The deal combines Braze’s real-time customer engagement and AI decisioning with Salesforce’s Marketing Cloud, Data 360, Customer 360 and Agentforce businesses. Completion is targeted for Salesforce’s fiscal 2028 after shareholder and regulatory approvals, while Salesforce said its FY27 guidance is unchanged.
Why it matters
The agreement gives Salesforce Braze’s customer engagement platform and approximately 2,770 customers, while Braze shareholders receive cash consideration subject to closing conditions. Salesforce says the acquisition should strengthen its marketing and AI offerings, but the transaction remains dependent on approvals and integration after completion.
Key facts
- 1Salesforce’s cash offer is $47.50 for each Braze Class A share. salesforce.com
- 2The proposed purchase has an enterprise value of approximately $5.66 billion. salesforce.com
- 3Closing is planned for Salesforce’s fiscal year 2028 and requires Braze shareholder and regulatory approvals. salesforce.com
- 4Braze serves approximately 2,770 customers. salesforce.com
- 5Salesforce said there is no anticipated change to its FY27 guidance. salesforce.com
- 6Braze’s revenue increased 26% year over year in the quarter ended July 31, 2026. dakota.com
Open questions
- Material 44 reports a $5.9 billion transaction value, which conflicts with the approximately $5.66 billion enterprise value in material 3.
- Material 81 reports an $8 billion deal value, which conflicts with the approximately $5.66 billion enterprise value in material 3.
Summary written by AlphAI AI Desk from 20 of 114 sources. Not investment advice. Figures are as stated by the linked sources.