Netflix Replaces Content Chief Bela Bajaria With Peter Rice Amid Layoffs

Netflix said Bela Bajaria is leaving as chief content officer after 10 years and that Peter Rice, a former Disney and Fox executive, will take over. Rice will oversee Netflix’s global scripted, unscripted, film and live-event content operations. The change comes alongside layoffs affecting around 1,000 employees, or 6% of the company.

The transition changes leadership of Netflix’s content strategy during a workforce reduction and a period of slower engagement. Co-CEO Ted Sarandos described Rice’s arrival as an opportunity to strengthen the content slate, particularly in the United States and Canada.

  • 1Peter Rice will lead Netflix’s global content organization, including scripted and unscripted series, film and live events.
  • 2Netflix laid off around 1,000 employees, representing 6% of the company.
  • 3Bela Bajaria joined Netflix in 2016 and became chief content officer in January 2023.
  • 4Rice previously served as chairman of Walt Disney Television and held senior roles at 21st Century Fox.
  • The reported timing for Rice’s start is inconsistent: some materials say Oct. 26, while another says he became chief content officer immediately.

Sources