$NFLX

Netflix raised prices in Germany and Austria, affecting 18% of its EMEA subscribers. Citi estimates a 24% increase in German ARPU and a 15% increase in Austrian ARPU. The changes may take longer due to local laws. Citi maintains a Buy rating on Netflix with a $100 price target, and the stock closed at $82.67 on Wednesday.

Netflix launched 'Into the Southverse,' a hub for Indian regional cinema, featuring Tamil, Telugu, Malayalam, and Kannada content. The platform plans to release one title per week from southern Indian industries through 2026, including originals and theatrical acquisitions. This follows increased viewership trends for regional Indian cinema both domestically and internationally.

Netflix (NFLX) stock rose 13% in August, rebounding from a 52-week low after July's earnings report. Revenue grew 13% YoY to $13.6B, but management expects slower growth. Engagement metrics show declining viewing hours but improved quality. The company explores bundling with competitors and highlights untapped market potential. Analysts note its low P/E ratio as a buying opportunity.

APAC overtook the US and Europe as the largest market for streaming commissions in H1 2026, with 36% of first-run scripted orders, driven by Netflix and Prime Video. India led with 25 orders, while South Korea, Taiwan, and the Philippines also saw significant growth. Crime, thriller, and drama genres dominated. Ampere Analysis attributes this to subscriber growth opportunities and global appeal of Asian content.

Netflix has acquired worldwide rights to Shadows of the Ten Ninja, a Japanese period drama from TV Asahi. The series, described as TV Asahi's largest-ever original production, follows ninja warriors uniting behind a samurai general. It will premiere on TV Asahi and Netflix next month, with multiple language options. According to TV Asahi, the show represents a defining moment for Japanese period drama.

VodafoneThree will launch Vodafone TV in the UK in October, bundling Netflix, HBO Max, and live channels. The service requires a set-top box and offers a companion app for mobile viewing. Additional streaming services like Disney+ and Prime Video can be added. VodafoneThree aims to provide a comprehensive entertainment platform, competing with traditional pay TV services.

Netflix has commissioned a new reality series, Playing with Matches (working title), from UK-based Mettlemouse. The show involves undercover couples hiding their relationships while exposing others. This follows recent reality series orders from Netflix's US team. Mettlemouse is minority-owned by BBC Studios and has produced other reality formats.

Netflix has signed a deal with YouTube travel creator Drew Binsky. Starting Sept. 19, Netflix will feature a collection of Binsky's episodes, with new ones released simultaneously on Netflix and YouTube. Binsky has 7.3 million YouTube subscribers and 22 million followers across platforms. He is known for visiting all 197 UN-recognized countries and holds two Guinness World Records. According to Binsky, he aims to inspire travel through his documentaries, which generate over 200 million views mon

Ryan Clark's podcast, The Pivot, has signed a multi-year deal with Netflix, starting September 8. The show will release new video episodes on Netflix Tuesdays and Fridays, while remaining on YouTube. Netflix also gains first-negotiation rights for future projects from Pivot25 Productions, Clark's media company. Financial details were not disclosed.

Netflix has partnered with Talpa to add several Dutch non-fiction shows to its platform, including Chateau Meiland and Het Roer Om. Netflix's Lucy Leveugle and Talpa's Marloes Sturkenboom highlighted the deal's benefits for subscribers and viewers. The agreement aims to expand the reach of popular Dutch content.