Guggenheim raises Meta target to $850 on Muse AI adoption

On Oct. 14, Guggenheim raised its Meta price target to $850 from $700 while maintaining a Buy rating. The firm cited higher 2027 estimates and Muse, which reached 1.3 million daily active users after five weeks versus 0.3 million in its first week. Guggenheim also lifted its 2027 capital expenditure forecast to $225 billion and projected 25% third-quarter core advertising growth.

The target increase provides a more bullish valuation view from Guggenheim, while the higher spending forecast signals greater expected investment in Meta's AI ambitions. Guggenheim expects Muse to monetize mainly through business payments tied to advertising rather than near-term consumer spending.

  • 1Guggenheim raised its Meta price target to $850 from $700 and maintained a Buy rating.
  • 2Muse reached 1.3 million daily active users after five weeks, compared with 0.3 million in its first week.
  • 3Guggenheim increased its 2027 capital expenditure forecast to $225 billion from $203 billion.
  • 4The firm projected 25% third-quarter core advertising growth.
  • 5Muse Wonder launched on Oct. 12.

Sources