Williams Trading cuts Birkenstock price target to $27 and downgrades rating to Sell

Williams Trading lowered its price target for Birkenstock Holding plc to $27 from $39 and changed its recommendation from Hold to Sell. The firm said the company is unlikely to meet its fiscal 2028 revenue targets of €3.020‑€3.183 billion, which are based on a three‑year constant‑currency revenue CAGR of 13%‑15%. Williams Trading also noted decelerating sell‑through in the Americas and a disconnect between sell‑in and sell‑through in EMEA.

The downgrade and reduced target suggest further downside pressure on Birkenstock shares, which have already fallen more than 12% year‑to‑date (the company’s stock fell 5.5% on the day of the downgrade).

  • 1Williams Trading downgraded Birkenstock from Hold to Sell and cut its price target to $27 from $39.
  • 2The firm said Birkenstock’s fiscal 2028 revenue target is €3.020 billion to €3.183 billion.
  • 3The revenue target implies a three‑year constant‑currency revenue compound annual growth rate (CAGR) of 13% to 15%.
  • 4Birkenstock currently reports a gross margin of 57.5%.
  • 5The company’s target gross margin for fiscal 2028 is 57% to 58%.
  • 6Birkenstock posted revenue growth of 11.8% over the last twelve months (reported basis).

Sources