Birkenstock Brand Strategy: How Scarcity Widened Its Reach
Birkenstock reported a 16% revenue increase to EUR 2.1 billion in fiscal 2025, driven by limited supply and expanded product range. Closed-toe styles accounted for 38% of revenue, up 500 basis points. The company plans controlled capacity expansion, with guidance for 13-15% constant currency revenue growth in fiscal 2026, citing currency and capacity as main risks.





