Salesforce to buy Braze for $5.66 billion
Salesforce signed a definitive agreement on Oct. 20, 2026 to acquire Braze for an enterprise value of about $5.66 billion, paying $47.50 in cash per share. The offer is roughly a 58 % uplift over Braze's last closing price of $30.04. The transaction is slated to close in Salesforce's fiscal year 2028, subject to shareholder and regulatory approvals. Salesforce said the deal will not alter its fiscal‑2027 guidance.
Why it matters
The acquisition adds a real‑time engagement platform to Salesforce's Marketing Cloud, potentially expanding its addressable market. Analysts note the high premium and the integration risk, which could affect shareholder value for both companies.
Key facts
- 1The deal values Braze at approximately $5.66 billion in enterprise value. hackernoon.com
- 2Salesforce will pay $47.50 in cash for each Braze Class A share. dataconomy.com
- 3The cash price represents an uplift of about 58 % compared with Braze's prior close of $30.04. hackernoon.com
- 4The acquisition is expected to be completed in Salesforce's fiscal year 2028, pending approvals. dataconomy.com
- 5Braze generated $738 million in revenue for the year ended January 2026. dataconomy.com
- 6If the transaction is terminated, Salesforce must pay a $300 million fee, while Braze would owe $191.4 million. hackernoon.com
Summary written by AlphAI AI Desk from 2 of 2 sources. Not investment advice. Figures are as stated by the linked sources.