Harley‑Davidson posts Q3 loss, lifts full‑year outlook and adds two directors
Harley‑Davidson reported third‑quarter 2026 results on Oct. 29, 2026. Net income fell to $43 million and revenue slipped 10% to $964 million, while North American retail sales rose 9% YoY and global sales grew 5%. The company raised its full‑year HDMC retail‑sales forecast to 135,500‑139,000 units and HDMC operating‑income outlook to $25‑$55 million, and HDFS operating‑income outlook to $60‑$70 million. It also appointed two new independent directors and disclosed that its LiveWire subsidiary withdrew its guidance.
Why it matters
The raised HDMC and HDFS guidance signals higher expected earnings for FY 2026, which could support the stock price despite the quarterly miss (the company said the outlook reflects stronger retail demand). The $110 million capital return to shareholders (including $91 million of share repurchases) shows continued cash generation for investors.
Key facts
- 1North American retail sales of new motorcycles were up 9% YoY in Q3 2026. sec.gov
- 2Global retail sales of new motorcycles were up 5% YoY in Q3 2026. sec.gov
- 3HDMC revenue was $964 million, down 10% YoY. sec.gov
- 4Third‑quarter gross margin percentage increased to 28.1%, up 173 bps YoY. sec.gov
- 5Net income attributable to Harley‑Davidson was $43 million, down from $377 million in Q3 2025. sec.gov
- 6The Board appointed two new independent directors, Anthony D. Fassino and Bryan E. Slone, effective Oct. 28, 2026. sec.gov
Summary written by AlphAI AI Desk from 18 of 18 sources. Not investment advice. Figures are as stated by the linked sources.