Nike reports Q1 FY2027 sales decline and projects high‑single‑digit revenue drop for FY27

Nike posted first‑quarter revenue of $11.21 billion, down 4% year‑over‑year, and diluted earnings of $0.48 per share, slightly above expectations. Sales fell 22% in Greater China and digital channels slipped, while North America grew 2%. The company forecast FY2027 revenue to fall by a high single‑digit percentage and adjusted EPS to range between $1.15 and $1.35.

The outlook signals lower top‑line growth and narrower earnings than analysts expect, which could pressure the stock and affect investor valuations.

Sources