Hershey reports steep Halloween candy price hikes and volume decline as consumers curb spending

Hershey's third‑quarter results show North American confectionery revenue rose 1.6% to $2.66 billion while sales volume fell about 11% year over year. The average price of a 100‑piece Halloween candy bag jumped 71% to $16.96 since 2021, driving most of the revenue growth. Convenience‑store candy sales dropped 5% in September, a slowdown the company linked to high gasoline prices and broader inflation pressures. Hershey trimmed its full‑year organic net‑sales growth forecast to roughly 3%, down from the prior 3%‑3.5% range.

The narrowed organic‑sales outlook signals slower top‑line growth for the rest of the year, which may affect analysts' earnings models (the company said it expects about 3% organic growth). Higher candy prices and falling volume could pressure margins if cost pressures persist, while the shift toward mass‑retail channels may reshape Hershey's distribution strategy.

  • 1North American confectionery revenue increased 1.6% to $2.66 billion for the quarter ended September 27.
  • 2Total quarterly revenue was $3.28 billion, up 3% year over year.
  • 3Average price of a 100‑piece Halloween candy bag rose 71% to $16.96 since 2021.
  • 4Convenience‑store candy sales fell 5% in September, with the decline continuing into October.
  • 5Hershey narrowed its full‑year organic net‑sales growth forecast to about 3%, the low end of its previous 3%‑3.5% range.
  • 6North American confectionery operating margin improved to 35.8%, versus roughly 21.8% a year earlier.

Sources