Frasers Group takes roughly 8.8% stake in Under Armour
Frasers Group purchased about 16.6 million Class A shares of Under Armour, representing an 8.78%‑8.8% ownership of that class. The purchase was disclosed in a Schedule 13G filing on October 1. Founder and CEO Kevin Plank retains control with roughly 65% of the voting power through his Class B shares. Under Armour reported a 3% year‑on‑year revenue decline to $1.10 billion in its fiscal Q1 2027.
Why it matters
The new shareholder adds a strategic partner with retail expertise, which could support Under Armour’s turnaround plan. The stake does not change control but may influence future capital or partnership decisions, according to the company’s statement.
Key facts
- 1Frasers Group holds 16,576,500 Class A shares of Under Armour, about 8.78% of that class. ouispeakfashion.com
- 2The filing describes the stake as approximately 8.8% of Under Armour’s Class A shares, or about 16.6 million shares. worldfootwear.com
- 3Under Armour’s Q1 2027 revenue fell 3% year‑on‑year to $1.10 billion. wwd.com
- 4North America revenue declined 9% to $610 million; international revenue rose 5% to $490 million. wwd.com
- 5Kevin Plank owns all Class B shares, giving him roughly 65% of the company’s voting power. wwd.com
- 6The Schedule 13G filing was submitted to the SEC on October 1. ouispeakfashion.com
Summary written by AlphAI from 3 of 3 sources. Not investment advice. Figures are as stated by the linked sources.