$UAA

Under Armour, Inc.

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No SEC Form 4 filings for $UAA in the last 30 days.

See all $UAA insider activity →

Baird downgrades Nike, adidas, Dick’s on rising Q4 apparel risks

Baird downgraded Nike, adidas, Dick's Sporting Goods, Rocky Brands, and VF Corp to Neutral, adding bearish 'fresh picks' on Under Armour and Canada Goose. Analyst Jonathan Komp cited rising Q4 risks, including higher oil prices, interest rates, and consumer spending concerns. He noted that apparel stocks have underperformed the S&P 500 this year, and trimmed his Outperform list to high-conviction ideas.

Why Under Armour (UAA) Stock Is Trading Up Today

Under Armour (UAA) shares rose 1.9% after Morgan Stanley resumed coverage with an Underweight rating and $4 price target, citing limited traction in turnaround efforts and premature recovery expectations. The stock traded at $5.08, down 37.7% from its 52-week high. Recent retail sector challenges and excess inventory have pressured athletic apparel stocks.

UAA sentiment & insider activity

Over the past 7 days, AlphAI's AI scored 3 news stories mentioning UAA (Under Armour, Inc.). Coverage has skewed bearish: 1 bullish, 0 neutral, and 2 bearish.

Recent UAA coverage spans financial news, earnings and sector analysis.

What's driving UAA

  • Revenue decline offsets EPS beat, leading to sell pressure.

    finance.yahoo.com · Sep 16, 2026

  • Baird downgraded Nike, adidas, Dick's Sporting Goods, Rocky Brands, and VF Corp to Neutral, adding bearish 'fresh picks' on Under Armour and Canada Goose. Analyst Jonathan Komp cited rising Q4 risks, including higher oil prices, interest rates, and consumer spending concerns. He noted that apparel stocks have underperformed the S&P 500 this year, and trimmed his Outperform list to high-conviction ideas.

    investing.com · Sep 14, 2026

  • Analyst coverage restart provides a modest catalyst, lifting the stock modestly.

    financialcontent.com · Sep 11, 2026

  • Equal Weight reflects limited turnaround traction.

    finance.yahoo.com · Sep 10, 2026

  • Target suggests limited upside and potential further weakness.

    investing.com · Sep 10, 2026

AlphAI scores every news story that mentions UAA with an AI model for sentiment and relevance, and aggregates insider trades from Under Armour, Inc.'s SEC EDGAR Form 4 filings. Figures refresh continuously.

News on $UAA

Score
$DKSMed

Baird downgrades Nike, adidas, Dick’s on rising Q4 apparel risks

Baird downgraded Nike, adidas, Dick's Sporting Goods, Rocky Brands, and VF Corp to Neutral, adding bearish 'fresh picks' on Under Armour and Canada Goose. Analyst Jonathan Komp cited rising Q4 risks, including higher oil prices, interest rates, and consumer spending concerns. He noted that apparel stocks have underperformed the S&P 500 this year, and trimmed his Outperform list to high-conviction ideas.

Why Under Armour (UAA) Stock Is Trading Up Today

Under Armour (UAA) shares rose 1.9% after Morgan Stanley resumed coverage with an Underweight rating and $4 price target, citing limited traction in turnaround efforts and premature recovery expectations. The stock traded at $5.08, down 37.7% from its 52-week high. Recent retail sector challenges and excess inventory have pressured athletic apparel stocks.

Meta upgraded, Nvidia initiated: Wall Street's top analyst calls

JPMorgan upgraded Meta (META) to Overweight with a $820 target, citing AI-driven growth. Wells Fargo upgraded Synopsys (SNPS) to Overweight with a $475 target, and Yum! Brands (YUM) to Overweight with a $175 target. StoneX upgraded Block (XYZ) to Buy with a $105 target. Freedom Broker upgraded Caterpillar (CAT) to Buy with a $980 target. Arete downgraded Uber (UBER) to Neutral with a $74 target. Evercore ISI downgraded Chewy (CHWY) to In Line with a $25 target. William Blair downgraded Cooper Co

$ONONMed

This is Morgan Stanley’s only preferred sportswear stock

Morgan Stanley resumed coverage of sportswear brands, citing industry challenges and naming On Holding (ONON) as its only Overweight-rated stock with a $39 price target. Nike (NKE), Under Armour (UAA), and Adidas (ADDYY) were rated Underweight and Equal-weight, respectively, with varying price targets and outlooks. The firm noted sector-wide headwinds including fragmentation, promotions, and weak consumer sentiment.

Under Armour downgrades local forecast

Under Armour (UAA) reduced its Asia Pacific revenue forecast for fiscal 2027, now expecting a low single-digit decline. Q1 revenue in the region fell 7% reported, 10% in constant currency. Global revenue dropped 3% to $1.1B. The company attributes the decline to softer consumer demand and reduced discounting. Gross margin rose 590 bps to 54.1%, partly due to tariff refunds. Full-year revenue is now expected to fall at a mid-single-digit rate.

$WMTMed

Retailers are slashing their product lines because of tariffs and transportation costs

A survey by the British Standards Institution found 25% of U.S. businesses plan to reduce product lines in the next six months due to rising freight costs, tariffs, and uncertain customer spending. Companies like Under Armour and Helen of Troy have already cut underperforming products. Some retailers, including Walmart and SharkNinja, are using tariff refunds to lower prices or offset costs.

Under Armour D. Fox 3 "Gamer" 6009223

Under Armour has released the D. Fox 3 'Gamer' sneaker, featuring a light blue, black, hot pink, and neon green colorway. The shoe includes gaming-themed details and will retail for $125 for men and $90 for grade school sizes, launching on September 4, 2026. The design incorporates Fox's logo and Under Armour branding.

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