Snap reports Q3 2026 results with modest ad growth, strong subscription surge and metric shift to monthly active users
+1 new source since this summary was written
Snap Inc. posted third‑quarter 2026 revenue of $1.72 billion, up 14% year over year, while advertising revenue rose only 4% to $1.37 billion. Subscription and other services grew 84% to $349.7 million, accounting for roughly 74% of the total revenue increase. The company announced it will switch from reporting daily active users to using monthly active users as its primary audience measure starting in 2027.
Why it matters
The modest ad growth signals pressure on Snap’s core advertising business, while the subscription surge highlights a diversifying revenue stream. The change to monthly active users will alter how analysts evaluate user growth and monetisation, potentially affecting valuation models.
Key facts
- 1Advertising revenue increased 4% year over year to $1.37 billion. ppc.land
- 2Total revenue for the quarter was $1.72 billion, up 14% from the prior year. ppc.land
- 3Net income was $56.5 million, reversing a loss of $103.5 million a year earlier. ppc.land
- 4Subscription and other revenue rose 84% to $349.7 million. ppc.land
- 5Subscriptions represented about 74% of the $215.6 million year‑over‑year revenue increase. ppc.land
- 6Snap will replace daily active users with monthly active users as its main audience metric beginning in 2027. ppc.land
Summary written by AlphAI AI Desk from 4 of 4 sources. Not investment advice. Figures are as stated by the linked sources.